Product Description: Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.
Good Information This was a very informative book which gave a new edge to promotion for my book, "The Emancipation of Denny G". Would recommend to others.
Save time, money, and face with FRUGAL BOOK PROMOTER! Carolyn Howard-Johnson's voice in THE FRUGAL BOOK PROMOTER encouragers readers to do whatever it takes to get their books in readers' hands. The reader will learn new strategies, styles, and even a few outside-the-box ideas that are sure to increase writers' book sales. Her love for the art of writing, editing, and promoting shines on every page and the reader can't help but be inspired every step of the way. She is at times poignant, blunt, and witty, but most notably always passionate. After reading her book I was quick to subscribe to her newsletter and read her THE FRUGAL EDITOR The Frugal Editor: Put your best book forward to avoid humiliation and ensure success (How to Do It Frugally) and the ideas and inspiration continue to move me further along my writing journey. Wherever you are in your writing career, HOJO'S books are MUST-HAVE resources.
The Frugal Book Promoter This book has been my bible as I learned how to market my book. I love the simple things the author suggests like describing yourself. Knowing who you are can help you to brand your books. Howard-Johnson's chapters are easy to understand. I used her step-by-step instructions to create a press release and media kit to announce my debut book signing. I received mentions in several newspapers. The end result--I sold out the bookstore. The bookstore owner told me that was a first for a debut author. A few things have changed since this was written but for the most part, if you want a book to set your mind whirling with ideas about how to promote your book, buy this one.
Just what I need I Just started promoting "Trainer" and had no idea where to go. I spot checked through the book and found that I will be investigating further into much of the book. It truly is a complete package of promotion.
It will clarify how to get Radio and t.v. interviews. A question I have tried to get answered for over a month now. It will help clarify how to get other important promotion techniques down. I know more than I can count.
It seems that every chapter is filled with great insight and knowledge. I gave this book four stars because 1)Scanning it does not give a complete picture, 2)I know from the short scan of the book it will be invaluable to me. It probably deserves five or six stars.
Christian Fiction Author "Trainer" Trilogy
More Helpful Than a $1,000 Consulting Guru "The Frugal Book Promoter" by Carolyn Howard-Johnson provides more useful, practical, income-producing, and easily-applicable ideas than any book of its kind. And I have over 100 marketing, writing, entrepreneurial books in my personal library. More than that, for the low price of "The Frugal Book Promoter," readers gain more benefit than they would from they typical $100 per hour fee charged by most consultants, and the $1,000 fee charged by some marketing "gurus" for their pearls of wisdom.
The subtitle truly says it all, "How to Do What Your Publisher Won't." Many of us as authors follow a two-step plan: write, then get published. Then we assume, "if you write/publish it, they will come." We forget the crucial third step: promote it. Carolyn uses her vast storehouse of wisdom in the publishing/marketing industry to cull out principles that every writer can apply, regardless of the size of one's marketing budget.
I find it an impossible book to read straight through--but for a good reason. I can't get through one chapter without stopping numerous times to implement a marketing idea. And I've done just that. My book, "Beyond the Suffering: Embracing the Legacy of African American Soul Care and Spiritual Direction" has seen a significant, sustained sales growth since I bought and started applying Carolyn's tried and true principles.
Carolyn is like the frugal relative we all have. You know the one I mean. The one who stretches every dollar, gets all the best deals, is not cheap, but is . . . well . . . frugal. If you want to stretch your book marketing dollar, then "The Frugal Book Promoter" is for you. And frankly, it is just as valuable for the author with a "traditionally published book" as for authors who self-publish.
Reviewer: Bob Kellemen, Ph.D., is the author of "Beyond the Suffering, "Soul Physicians," and "Spiritual Friends."
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