Product Description: Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three inter-linked goals of economic prosperity,environmental protection and social equity, issues which are already at the top of the corporate agenda.
Global view on sustainability Do not expect from this book practical guidelines to become "sustainable" as some reviewers seemed to have expected. This book explains in detail what sustainability involves, three majors fields: economical, social and environmental that the author called the triple bottom line. Each field has been for long separated from each other and the new trend for sustainability is to make them working together. How? There are no answers in this book. This book does not want to offer solutions but just to show us that this so-called revolution has already started, based on existing facts and where these changes are taking places.
Low on content and little practical guidance This book is bogged down in useless metaphores and imprecise, whooly language - well suited neither for practical decision-makers nor serious academics. Claims are not explained sufficiently well, and we are left guessing how to solve - or even understand - the important problems that this book claims to adress.
Low on content and little practical guidance This book is bogged down in useless metaphores and imprecise, whooly language - well suited neither for practical decision-makers nor serious academics. Claims are not explained sufficiently well, and we are left guessing how to solve - or even understand - the important problems that this book claims to adress.
a guide to get from here to there Elkington has created an awesome nuts and bolts description of where we have been, where we are, and where we are going. If The Ecology of Commerce (Paul Hawken) lays the visionary groundwork, this book is the next step. It adds in a lot of detail, bringing to light many cases and ideas about specific problems. It is a slow read but well worth the time.
The bible of sustainability You can expect a complete perspective from the head of an organisation called SustainAbility on sustainability. That is what you get. John Elkington makes a useful classification of Non Governmental Organisations. The polarisers don't want to have anything to do with business. Business is in principle bad and should be watched and harassed. The integrators try to add two additional dimensions to business, environmental and social responsibility. Discriminators differentiate between good and bad businesses and the non-discriminators do not. This book is for the discriminating integrators. John Elkington believes that it is possible and necessary to get all businesses to act responsibly concerning profit and social and environmental issues- the triple bottom line. The book provides an excellent historical perspective of why businesses are moving on from the Friedman doctrine stating that the only social responsibility of a business is to make a profit. A business that wants to move in the sustainability direction can use the book to find out where it is on the path to full sustainability. The book also makes many practical suggestions on how to move forwards. The book is equally useful for NGOs, and public policy makers.
Anything Goes Trivia
Trevor
Megaton Man
