Product Description: Aimed at novice to mid-career event planners, this is the most up-to-date and in-depth book on special events ever, by acclaimed special event producer and speaker Doug Matthews. This book is an essential reference and must-have addition to the library of any company, association, non-profit organization or individual who ever needs to know the details of planning a special event, no matter what size. Features of This Book · Laid out in easy-to-use, 7 x 10, attractive, soft cover format · Treats the event planning process as a logical series of phases and leads the reader through the process in an easily understandable manner · Contains extensive checklists for every event phase · Contains sample client and supplier contracts that can be copied and used or modified by reader · Contains extensive technical glossaries of Lighting, Audio, Visual Presentation Technology, Catering, and Production Management Benefits of This Book · Logical and easy to read, it does not waste time in getting to the meat · Planners will quickly gain knowledge because of the depth of detail compared to other books on the subject, particularly in the technical aspects of event planning · Real checklists and real sample forms are in formats that can be copied and modified for use, saving time and money on research · Considers event planning in the reality of a post-9/11 world with cautions about current industry concerns and problems · So practical that planners will want to literally carry it to all events · Delivers exceptional value for the price
Title is sorely misleading! The title of this book was so misleading. I'm very disappointed in this purchase. How To Create Fantasies implied to me that this book would be loaded with great party theme ideas and how to carry them out. This book had nothing of the sort! It's a very informative book for anyone who wants to start a business in corporate event planning, but NO ideas at all. There were only about 8 pictures and they weren't even that good. If you're looking for a book on how to create great themed parties with pictures to show results of the ideas, this is not it. If anyone knows of a book like that, please please let me know. It seems to be a very limited number of those!
Buy this book! As an entrepeneur, I have the responsibility of planning special events for my business. This book has been a wealth of information. It gives a detailed look at areas that are of great importance in this arena, so you can look like an expert without actually being one. Since I purchased it I haven't put it down. It was worth every penny that I paid for it.
Anything Goes Trivia
Megaton Man
Trevor
