Product Description: The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.
Demonstrates how strategic managers may become strategic thinkers
Shows how to develop and document a plan of action through strategic planning
Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.
Provides strategic momentum “maps” and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions
Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives
Appendix A has been revised to match new strategic thinking and implement the strategic momentum model
Contains 8 new cases plus 4 completely updated classics.
A designated textsite featuring an Instructor's Manual, downloadable exhibits from the text, and sample chapters is also available at www.blackwellpublishing.com/swayne.
Great Book Book came fast and was brand new - free 2 day shipping and the book has a lot of great information for healthcare organizations - The cases are fantastic and provide great real life situations.
Both conceptual and practical tools This is an outstanding book. While naturally oriented to strategic management of health care it is also a comprehensive framework to strategic management in general. The book's layout is that of a university textbook but it is also written in an enjoyable style. I read this book as a practitioner and not a formal student and found it extremely readable and helpful. The authors present both conceptual and practical tools for strategic management.
Excellent book I would highly recommend this book. It is easy to read, methodical in approach and provides a balance of relevant theory and application. A useful resource for any healthcare organization expanding its services within existin country or beyond. Thanks extended to the authors...I look forward to other additions!!!
Excellent Book I was fortunate enough to be a student of Linda Swaynes @ UNC Charlotte. We were the first class to use this book. Not only was Ms. Swayne excellent at what she taught but the book was a tool that explained the theories in nice detail. I continue to use the book as a resource. I am currently a hospital CEO.
Great balance of theory and practice I used this text for a class in health care management. I was impressed by the readability of the text, the incredible amount of information it contained, and the great balance of theory with practical approaches. Many books about management are a bit short in the area of practical tools. This one gives you tools to work with. I used the outline of this book to do a strategic analysis of an organization with which I work. The only significant weakness of the book is the uneven quality of the case studies. These were contributed by outside authors. Some of these are terrific, others are not well written and not so helpful. Hope this gets corrected in the new edition.
Anything Goes Trivia
Megaton Man
Not Available Comics
Trevor
