World Famous Comics: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
By: Mark Joyner Publisher: Wiley Average Rating: Binding: Hardcover Label: Wiley Number of Items: 1 Number of Pages: 240 Publication Date: September 05, 2005
Product Description: Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.
"The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation
"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc.
"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader"
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor
"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
Unsuspectedly WONDERFUL The Author has offered, in a very timid and unassuming way A TRUE MASTERPIECE.
The book looks poor, the text looks scarce.........still what he tells you can be translated IMMEDIATELY INTO REAL GOLD. In a world where all are Internet "gurus", in a world populated by people who pose as "experts", you find this gem, written by somebody who does not speak at length because HE LAYS DOWN HARD FACTS one after the other, with no mumbo jumbo to confuse and flourish the concepts.
And this is perfectly in character: in fact he tells you that THIS IS THE WAY MARKETING SHOULD BE, barebone, quintessential VALUE AND BENEFIT, immediately and elementarly communicated in a few words.
It helped me to open a sales marketing letter in a way that does not sound like "marketing jargon", overloaded, boastful, bombasting. No. It helped me to write an opening in just 4 lines, BUT THOSE FOUR LINES ARE CATCHING PEOPLE'S ATTENTION IMMEDIATELY, because they are spelling out the magical elements that Marc Joyner so beautifully illustrates in this book. And those four lines are HONEST, TRUE, BELIEVABLE SUBSTANCE. People notice that, that's why they read the remaining of my sales letter.
Had I applied the concepts of the other "gurus" I would have created a castle of cards, I would have alerted potential buyers: "Hey, I am trying to sell you something...and I don't care if I sell you something of value, something you need. All I care is to confuse you so much to buy my stuff"
People are not at all stupid. Marc Joyner addresses this SUPERBLY. I AM GLAD I BOUGHT THIS BOOK!!!
Basic but good Very simple and basic approach, but very correct at the same time. It's better to create an irresistible offer than to go for voodoo advertising that doesn't work in the short run, but supposedly will work if you keep at it long enough. In my experience good ideas show results very quickly. And this book very clearly explains how to work out good ideas and apply them.
Mark Joyner is THE man... When it comes to marketing and selling just about ANYTHING, Mark is one of the most practical and real world examples of someone who has done it. His success principles are simple to understand and reasonably easy to emulate when applied to your business.
Great resource for learning how to "Make An Offer" Mark Joyner's "Irresistible Offer" is one of the best summaries for the new sales person I have ever heard! Every time you go through it, you learn much more, because there is so much in there you cannot get it all in one reading! He gives details as to what an Irresistible Offer contains, and many well-known examples of how it worked with companies most readers will be familiar with.
This book is highly recommended! I personally got the audio version (unabridged), read by Rick Joyner himself. That way I can just lean back and absorb the wisdom this awesome book pours out. You should take Rick up on his offer to teach you how to present the Irresistible Offer to your customers!
Reference guide - MBA Marketing I have not read what others have to say about this book. But this book helps me a lot by saving lot of marketing research time. First of all just reading the book won't help, you need to have a product or service of your own where you can implement the ideas of this book. What's more, you would be able to generate more ideas from within while you are reading this book.
If you are just reading this book without any product or service (just in case you bought this book by getting persuaded by the Title) you would get ideas to try something of your own. Which means that the opportunities are unlimited and the book motivates you to an extent that you get creative and try things.
This book fills up the gap between the knowledge of a practicing Marketing MBA and a business man who is just doing business on hit and trial basis. In simple terms, buy this book, use the step by step ideas and grow your business.
About the "3 seconds", I am not so sure about that probably because, though I am an MBA in Marketing but my area is mainly Online Promotions and Activities. 3 seconds for me is the time that my web page takes before it downloads. I am using it as a reference guide. The author is credible because of his connection with ICQ and eBook trends that he started.
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