World Famous Comics: Web Metrics: Proven Methods for Measuring Web Site Success
Web Metrics: Proven Methods for Measuring Web Site Success
By: Jim Sterne Publisher: Wiley Average Rating: Binding: Paperback Label: Wiley Number of Items: 1 Number of Pages: 356 Publication Date: June 15, 2002
Product Description: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
Companion Web site contains links to online tools, resources, and white papers
Reads like a college text book If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I did later. In fact I actually won this book at a conference where Jim spoke. If the aforementioned class existed he is exactly how I would envision the professor, long beard, sweater,slow paced oration and all.
Jim and his book are full of great information, granted they go into some "stories" a little more often than I would like, and many other reviewers have pointed this out already. I don't think the reader can digest more than a chapter at a time while reading this book, as there is so much to apply to your own companies problems.
All in all I think this is a great foundation to build from but, as many have already pointed out it was written in 2002 and the industry has evolved in that time. I will definitely keep it on my shelf as a reference for the future.
It is out-of-date and unorganized. The tone of this book is pretty coversational but unorganized. The information in this book is pretty much out of date. For example, this book still talk a lot of banner ad which is almost out of the scope in today's ad on web, while talking little or nothing about PPC. It brings out some good old metric but nothing new. The technolgy foundation of this book is old and weak and can not reflect and keep up with the current trends.
This book is not efficient in pointing out things. It could be more condensed. I don't think this is neccessary to tell the whole author's personal story and some other trivial things to explain things. YOu would just need to point out the definition, and how to apply it, and how to interepte it and etc.
This book just includes a lot of unncessary personal story and waste reader's time. If you need a book which is right to the point and nothing more, this book is not right for you.
Out of date .... not useful anymore this books needs two things desparately:
a) A new edition: the last edition was in 2002 - things have changed quite a lot since then, and
b) More details on the technologies than interviews with one and sundry - books that just present interviews on who accomplished what are "let me feel nice about this technology" kind as opposed to "how do I really understand and implement this technology"
It's very practical It's a very practical, very well informed book. The author quoted thousands of reports.
Useful at large but confusing here and there Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields his work from obsolescence for the most part. However, when he gets into topics such as CRM and also in other places throughout the book, it feels as if he could have used a bit more editing, as he rambles and jumps between topics in a way that is more confusing than helpful. It deserves four stars, loosing one star over his occasional rambling.
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