World Famous Comics: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
By: Joseph Michelli Publisher: McGraw-Hill Average Rating: Binding: Hardcover Label: McGraw-Hill Number of Items: 1 Number of Pages: 208 Publication Date: September 14, 2006
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
SAVOR A CUP OF THIS LOVED IT, AND WOULD APLY MANY OF THESE STANDARDS TO LIFE AS WELL AS MY BUSINESS AND CREW.
Extraordinary Success Begets Extraordinary Lessons "Experience is a hard teacher because she gives the test first, the lesson afterward." --Vernon Sanders Law.
When reading the title, The Starbucks Experience, a reader could take it one of two ways: a story about the experience of Starbucks as a company, or the story of the experience that Starbucks sells to its customers. I took it as the latter but in any case author Joseph A. Michelli presents valuable lessons for business.
These lessons can be distilled down to his five principles that he uses to describe Starbucks: Make It Your Own, Everything Matters, Surprise and Delight, Embrace Resistance, and Leave Your Mark.
Each of these principles is discussed in a chapter of its own. An "Introduction" and "Final Word" help to frame the discussion: understanding that while Starbucks is not perfect, it is clearly a huge success, and that what follows is an attempt to describe what Starbucks does well--being Starbucks--and how that translates into a strong connection to its customer base.
In roughly 180 pages, Michelli guides the reader through each of these principles, describing what it means with a rich tapestry of anecdotes. Using insets labeled "Create Your Own Experience" and "Ideas to Sip On," Michelli encourages the reader to reflect upon the material and to make application.
Whether you're a fan of Starbucks is immaterial; this "skinny half-caf" book is an effective presentation of what has made Starbucks so successful at selling what has become an everyday luxury.
Caution Hot OK a friend gave me this book. I'm not a coffee drinker and dont really care to be one, so I was thinking well this book isn't going to have anything for me. Boy was I wrong.... This book is very well written, the author uses actually illistrations to point out how great of a company Starbucks is. This book shows how it views its employees (partners), how is views society, and how they want Starbucks to be more about people then selling coffee. I find myself wanting to quit my job and take the pay cut to go and serve coffee. This books has also been showing me how to be a good manager and how to really try to be a better employee.
pleasantly surprised This is a great book for business leaders looking for new ideas and strategies to implement into their business and for those who want to learn a little more about the business principals that Starbucks is founded on.
Michelli offers many examples and case studies throughout the book and includes thought provoking "create your own experience" and "thoughts to sip on" to help the reader implement ideas into their own business practices. The Starbucks Experience offers an in-depth look at the Company's branded customer service over the years.
This book is packed with useful information and ideas. I was pleasantly surprised by the high standards that Starbucks follows; from the way employees are treated to the environmental efforts, and much more. The only weakness is that the examples do get a little repetitive, as the same kinds of principals are emphasized over and over.
Samantha Marroquin [...]
Careful, the book you're about to read is extremely gushy. While the author ends his introduction stating that he is "not here to sell you on the company" or "not here to convince you that Starbucks is one of the best global business enterprises", it's hard to read the next 181 pages without thinking that that's exactly what he's doing.
If you're a Starbucks fan(atic) then this is a wonderful book to make yourself feel good and make the Starbucks PR team very happy.
As a business book with "keen insight on the transformational power of Starbucks" (as the dust cover teases) then it leaves a lot to be desired.
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