World Famous Comics > About | Columns | Comics | Contests | Features

COLUMNS >> Tony's Online Tips | Law is a Ass | Baker's Dozen | Cover Stories | After the Golden Age | Philodoxer | CyberDen

Schedule TODAY!
Sun, September 22, 2019

Anything Goes TriviaAnything Goes Trivia
Bob Rozakis

Friends & Affiliates
Mr. Rebates

Tony's Online Tips
Reviews and commentary by Tony Isabella
"America's Most Beloved Comic-Book Writer & Columnist"

Current TOT >> TOT Archives | About Tony | Books by Tony | Message Board

for Wednesday, May 11, 2005

New DC logo

Is the new DC Comics logo actual news or the comics industry equivalent of a botox injection? Judging from the coverage it has received from every comics news website, dozens of comics-oriented blogs, and now, this column, widely known inside my head as *the* gold standard of online comicdom, I guess we have to consider this to be actual news. I thought we were better than this.

The new DC logo has been described as a facelift, a marketing strategy, and the heralding of a new age of success in the realms of theatrical releases, TV shows, video and DVD, video games, comic books, graphic novels, toys, and collectibles, as well as something called "global brand alliances" (Coca-Cola with Joker venom?). Me, I'm waiting for the Zatanna's Secret lingerie shops.

One dark rumor has Jean Loring murdering the former DC bullet logo and the further revelation that the old logo was, at the time of its death, pregnant with Johnny DC's child. DC representatives would neither confirm or deny this report.

Among the professional comics community - where I am currently on double-secret probation - come further reports that there will be massive editorial, executive, and creative shakeups at DC Comics itself. I hear these about once a year or more. I wouldn't state unequivocally that such shake-ups - known as "inviting your ass to succeed elsewhere" - are out of the question, but, as always, they won't effect me beyond that I hope my friends at DC all end up in good or better places when and if it happens. On a personal level, and I may be tempting fate here, it's hard for me to conceive that changes at DC Comics could make me less happy with how the company has dealt with me and my creations over the years, but that doesn't mean I wish ill to anyone there.

Okay. You got me. It doesn't mean I wish ill to anyone other than a *few* people there.

The logo change won't mean a darn thing if DC doesn't deliver. Great box-office for BATMAN BEGINS and SUPERMAN RETURNS will boost the company more than an cosmetic branding changes. On the comics side, returning their characters to their more classic incarnations would also be a boon across the board. You don't have to crap on everything that's gone before to create a quality product and, with truly creative editors and writers, you can still tell exciting, intriguing tales while adhering to the core concepts and portrayals of DC's impressive library of characters.

Ultimately, a strong and successful DC Comics, like a strong and successful Marvel Comics, is good for the comics industry as it currently exists. Their presence keeps the comics shops open and helps promote comics awareness beyond the comics shops. In turn, that can open doors for alternative, independent, and more creator-friendly comics publishers.

So, concerns and differences aside, I do wish DC Comics great success in the coming years.

Thanks for spending a part of your day with me. I'll be back tomorrow with more stuff.

Tony Isabella

<< 05/10/2005 | 05/11/2005 | 05/12/2005 >>

Discuss this column with me at my Message Board. Also, read Heroes and Villains: Real and Imagined and view my Amazon Wish List.

Recent Columns:
NEWESTFinale (06/22/2010)
06/17/2010I review Siege
06/16/2010Linda Gold 1949-2010
06/15/2010Everett True Tuesday!
06/14/2010I review The Amazing Adventures of Nate Banks #1: Secret Identity Crisis, Secret Identity Crisis: Comic Books and the Unmasking of Cold War America and The Walking Dead Volume 2: Miles Behind Us.
Archives >>

Current TOT >> TOT Archives | About Tony | Books by Tony | Message Board

COLUMNS >> Tony's Online Tips | Law is a Ass | Baker's Dozen | Cover Stories | After the Golden Age | Philodoxer | CyberDen


Zero Tonys
ZERO: Burn your money before buying any comic receiving this rating. It doesn't *necessarily* mean there's absolutely nothing of value here - though it *could* - but whatever value it might possess shrinks into insignificance before its overall awfulness.

ONE: Buy something else. Maybe I found something which wasn't completely dreadful in the item, but not enough for me to recommend it when there are better comics available. I only want what's best for you, my children.

TWO: Basic judgment call. I found some value, but not enough to recommend it. My review should give you enough info to decide if you want to take a chance on it. Are you feeling lucky today, punk? Well, are you?

THREE: This denotes something I find perfectly respectable. There are better books out there, but I wouldn't regret buying this item. Based on my review, you should be able to determine if it's of interest to you. Let the Force guide you.

FOUR: I recommend anything earning this rating. Unless you don't like the genre, subject matter, or past work of the creators, I believe you'll enjoy this item. Isn't it uncanny how I can look right into your soul that way?

FIVE: Anything getting this rating is among the best comicdom has to offer. You should buy/read this, even if the genre/subject matter doesn't appeal to you. It's for your own good. Me, I live for comics and books this good...but not in a pathetic "Comic-Book Guy" sort of way.

Please send material you would like me to review to:

Tony's Online Tips
840 Damon Drive
Medina, OH 44256

Order my book,
1000 Comic Books You Must Read.1000 Comic Books You Must Read

It's your turn to "Tip the Tipster" and Webmaster who bring you these columns! Just click the "Tip the Tipster" button. Thanks for your support!
World Famous Comics > About | Columns | Comics | Contests | Features

© 1995 - 2019 World Famous Comics. All rights reserved. All other © & ™ belong to their respective owners.
Terms of Use . Privacy Policy . Contact Info