| 1. Crush It!: Why NOW Is the Time to Cash In on Your Passion | 
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By: Gary Vaynerchuk
Publisher: HarperStudio
October 13, 2009
I liked the book pretty well. It wasn't new for me in most cases, but, was short and to the point.
Appendix A was a good two page read and I will use it. While I will tweak it for me, it is a pretty great summary of a good way to attack.
[...]... more
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| 2. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) | 
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By: Brian Halligan, Dharmesh Shah
Publisher: Wiley
October 19, 2009
I run an IT dept, and I was looking for a book that will help me setup a GREAT social networking presence for my Company. The book was OK, but really didn't go into the level of detail I was hoping for, especially with Facebook and Twitter.
Oh well. If you are a complete noob to social networking, than you might rate this book a 5 out of 5, but alas I'm not a noob, so it only gets a 3... more
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| 3. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition |
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By: David Meerman Scott
Publisher: Wiley
January 12, 2010
There are some legitimate leaders in our brave new world of marketing and PR, and I'm able to say with confidence that David Meerman Scott is one of the few. Over the course of a successful career in corporate marketing and public relations, David saw that the traditional practices that had long been used in these two disciplines were being discarded for a new set of rules, and he saw this long before... more
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| 4. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly |
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By: David Meerman Scott
Publisher: Wiley
June 04, 2007
I first read this book 2 years ago and whilst I know it sounds a bit on the corny side - it's getting on for a life changer.
Through a series of penny dropping moments, David steers you through to the realisation that the old skool way of doing things is pretty much dead in the water.
I've since read his other books and they are have a similar thread (which runs through my... more
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| 5. The Social Media Bible: Tactics, Tools, and Strategies for Business Success |
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By: Lon Safko, David K. Brake
Publisher: Wiley
May 04, 2009
Are you terrified of Social Media? I am. There are so many social media sites, so many confusing terms, and so much incredible over the top hype. Do you Twitter? Do you Facebook? What's all this about FlickR? You can go on and on and on and on about Social Media. (I do Youtube at [..].
This book bills itself as the Bible. I suppose that means it's comprehensive, which it is. It... more
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| 6. A Beginner's Guide to Day Trading Online (2nd edition) |
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By: Toni Turner
Publisher: Adams Media
January 19, 2007
I have traded for quite a while. Some things I never really understood, I understand now. The proof is in the pudding, which I will do when the Market is right. I recommend for anyone who is not an expert. Plus, it is easy to follow and pleasant to read... more
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| 7. Socialnomics: How Social Media Transforms the Way We Live and Do Business |
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By: Erik Qualman
Publisher: Wiley
August 24, 2009
Great time reading this book, if you are interested in the influence of Networks and web 2.0 efect around the world. I recommend it! for sure!... more
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| 8. Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes |
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By: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
January 06, 2010
I am a beginner with google adwords and this book gives an execellent introduction and valuable tips on how to improve CTR and how to avoid the main pitfalls. I can recommend it to anyone who gets started. ... more
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| 9. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust |
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By: Chris Brogan, Julien Smith
Publisher: Wiley
August 24, 2009
I like the Trust Agents concept and after reading the book, I'm really happy to feel that we are Trust Agents. I did a lot of TA habits. I like the the way TA mentioned other experts and quotes. The only concern here is the book written in high level words that could be a small problem for non English speakers. ... more
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| 10. Social Media Marketing For Dummies |
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By: Shiv Singh
Publisher: For Dummies
October 26, 2009
"Social Media Marketing for Dummies" is the perfect antidote for any marketer who fears that "going social" is something that only consumers do. After reading this book you'll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the "For... more
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