Product Description: This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1991. The length of the article is 6606 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Previous studies of consumer complaint behavior have either to included ethnicity as a relevant dimension of complaint behavior or have largely discounted the importance of differences in consumer behavior as they relate to ethnicity. This paper reports on a descriptive study of Mexican-American complainants to identify ethnic-based differences and similarities in consumer complaint behavior to a third-party agency. Results suggest that ethnicity is an important aspect of consumer complaining behavior and minority groups such as Mexican-Americans may have distinct complaint profiles which merit special consideration in consumer complaint research. (Reprinted by permission of the publishers.)
Citation Details Title: Complaint behavior of Mexican-American consumers to a third-party agency. Author: T. Bettina Cornwell Publication:Journal of Consumer Affairs (Refereed) Date: June 22, 1991 Publisher: American Council on Consumer Interests Volume: v25 Issue: n1 Page: p1(18)
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