Product Description: Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form.
Very Practical I remember my library only had one copy of this book and everytime i needed it, it was gone! It was very hard to find because people would run to it to question forms and solutions that could apply to their proyects and the fact is, that it is very useful as a guide. It doesnt have any graphics at all because every design is meant to be generic, leaving every graphic solution to you. The book provides the designs in vector form in case you may need them, but personally i use it as a reference because i dont think the cd is provided to make money of it really..It is a great book to learn from if you are entering the packaging world and would like to profund your knowledge on form basically.
Good! Sets of ten of tips for packings with the projects of cut and assembly! Good and very practical. I recommend.
Anything Goes Trivia
Trevor
Megaton Man
