Product Description: Johnny Boo is the best little ghost in the whole world, because he's got Boo Power. This means that he can go "BOO" really loudly. His pet ghost, Squiggle, has Squiggle Power, which means that he can fly and do really fast loop-the-loops. Together they have the world's greatest ghost adventures! When the giant pink and yellow Ice Cream Monster bumbles into their lives, they go into a mad panic... until they discover that he's actually quite friendly.
The Flavor of Childhood There's something very weird about "Johnny Boo."
No, it isn't the brand of oddness that assaults the senses, or leads to bad dreams. It's more the sort of uniqueness that leads minds into unexpected places, the eyes to see clear yet not-quite-familiar images and circumstances. "Johnny Boo" resembles a favorite children's book from your own childhood... and yet, manages to classify itself into its own little niche genre. It's a children's book, without all that dull narrative prose tucked away on the page. And it's also a children's comic, wherein the characters don't quite know that they're being read by anyone (adding to the sense of the unknown, i.e. the characters aren't "performing" for the audience).
In short, "Johnny Boo" is the book children of this generation will read a few times, put aside for many years, and have such clear memories of it that they'll hunt it down again when they reach adulthood. "Johnny Boo" is the book that people will be posting Internet queries about in the future: "When I was a kid, I remember reading this really weird book about ghosts and ice cream monsters... Does anyone else remember what I'm talking about?"
Sure, it follows some children's literary conventions - the concept of adventure, treasure, strange new creatures, and the ability to use one's special talents to succeed in the world. But in recent days, there hasn't been any book that makes the conventional so... so downright nutty and unique!
And the best part about it is that "Johnny Boo" allows kids to indulge in James Kochalka's (typically grown-up themed) visions.