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“Follow the money!”
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
Kennedy Really Shines This Time This is the best thing I have read by Dan Kennedy.
He is clearly passionate about Marketing To The Affluent and it comes through in his writing here - it is enthusiastic and brisk.
A really fine book about how to sell stuff to people who have the money to buy it. Why would you want to do anything else?
Yet few businesses are engineered from the ground up to sell affluent people what they want to buy. This book is full of insights and ideas that can help you shift the focus of your business to getting your money from the people who have most of it.
Yes BS This is BS. All they really talk about is who the Affluent are, and don't we already know that? Duh!! Not much marketing in it. I would not recommennd wasting your money. It's just a lure, like so many others, for people to buy the book so they make money and become Affluent.
WARNING! Don't Read This Unless You Are Already Rich! I'm not recommending Dan's book. Especially to others in my field. Nope! I don't want them to know until AFTER I've had time to read it for a 3rd time and implement more changes in my business as a result!
I paid money to be marketed to This book has few real insights. Some of the material was moderately interesting with many examples of successful business models. Much of the material was timely, and it was poorly edited in a rush to get printed. I usually overlook this if the material is particularly useful. Unfortunately, this wasn't the case, at least for me. There was too much of Kennedy's opinion and currently popular anecdotal evidence, and too few researched truths, though he presented much as fact. And, of course, the reader is bombarded by the up-sell attempts throughout the book. Like any book of this sort, the reader can pick out some useful information, but I'd recommend saving your money by leaving this one on the shelf.
No BS from PS Dan has done it again in writing in such a way to get inside the minds of the affluent. There is no guessing who they are, what they want and how to tap into this market. What I enjoy the best is Dan's REAL LIFE examples that pin point how others have succeeded. You do have to roll up your sleeves and take inspired action which will lead to success. For what you pay for the book it is a real bargain to get the full story on how to enter and thrive in these markets to the rich. I Love his saying about go ahead and "Get Rich Quick"! who wants to get rich slow? You will be amazed at the power of this book, Thanks Pete
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