Take Your Information and Turn It into a Six-Figure Income
A six-figure income from information? Yes! It sounds easy because it is. You've got information that millions of others are looking for and now you can learn how to package, price and sell it.
The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by today's most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time venture-information marketing is a flexible, lucrative business that you can start any time, and everything you need is right here.
Choose from a wide range of information products or discover what information you already have to sell
Capture the perfect market-one that is looking for your product
Determine your selling price
Learn from real-life success stories
Get started right away with a listing of dozens of information-marketing resources and vendors
Everything you need to know to create your own information product is already inside you. Now, let Entrepreneur help you turn it into big profits!
This book covers a lot of ground when it comes to being an infopreneur and running an information marketing company!
I liked this book very much. It is full of good content and covers a lot of bases for someone who wants to take their information and turn that information into streams of revenues. This book was masterminded by Robert Skrob, an infopreneur himself. He wrote the Preface and Chapter 1, and he got other players in the infopreneur field to write the remaining twelve chapters for the book. In my humble opinion, the chapters are well written. But as for the book's outline, I think it could be improved a little. It comes across more as a string of lengthy articles strung together in a haphazard order.
I would delete Chapter 3 entitled "Financing your info-marketing business." Information marketing companies are very cheap to get started. So why devote a chapter to financing such a venture?
I would change the order of the chapters as follows:
I. WHY START AN INFORMATION MARKETING COMPANY? 0. Preface: It's not what you know, it's what you learn 1. Escape hours for dollars: Do the work once and get paid many times 7. Getting the lifestyle and income of your dreams by using joint ventures II. WHAT IS AN INFORMATION MARKETING COMPANY? 10. An alternative to professional publishers 11. Build a coaching program from scratch, $2 million a year within 18 months 12. A coaching program making millions with no affinity, no money, and no experience in info-marketing III. WHAT IS INVOLVED IN RUNNING AN INFORMATION MARKETING COMPANY? 4. Simple and easy strategies for creating products you can sell for years 5. The 5 keys to effectively marketing your business 6. How to sell your information product online and offline 8. Maximizing online info-product sales, generate more money from your business 9. Using ezines as a fast and practically free way to sell more info-products online IV. CHOICE OF LEGAL ENTITY & WRITING A BUSINESS PLAN 2. Protecting your information marketing business 13. Speed implementation: How to get your info-marketing business up, running, and profitable quickly
I would have liked Chapter 13 much more if it had made reference to business plans and consulting with SCORE (Senior Corps of Retired Executives) to get help writing the business plan. Instead, the reader might think it is OK to just start the business as a fling and wing it. A failure to plan is a plan to fail!
I also think there are some fine books that can act as supplemental reading to the four parts I outline above. See also for Part I: "Will Work for Fun" (ISBN: 9780470231791). For Part II see: "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602), and "Coaching Millions" (ISBN: 9788979293287). For Part III see: "The Official Guide to Information Marketing on the Internet" (ISBN: 9781599182544), and "ProBlogger" (ISBN: 9780470246672). And for Part IV see: "Structuring Your Business" (ISBN: 1593371772).
All in all, I think this was a wonderful book. Even though I think it should be reorganized somewhat significantly I think the content is great. 5 stars!
PS. I also think the reader of this book will benefit greatly by reading "Web Business Success" (ISBN: 0974924504).
Get Excited About Information Marketing! I am in the Information Marketing Business. I can honestly say that the info-biz is a recession proof business - easy to start - exciting - and it allows you to make a profit (a huge profit) doing what you love to do.
Robert Skrob brought together some of the best info marketers in the country to illustrate this step-by-step guide. It is easy to read, full of great information to get you started on the right path, gives you resources and expert marketers to learn from.
What I find interesting is that many people, especially in this economy, are looking for terrific and fun ways to expand their wallets. Rarely do they even consider information marketing as a way to work from home and profit. This book will get you thinking about the possibilities from successful people just like you.
I highly recommend this Step-by-step guide for any forward thinking individuals who have a passion or specialized knowledge and is looking for a way to expand their income.
Gail Saseen
Diane Conklin and Gail Saseen are entrepreneurs, marketing coaches, consultants, event planners and speakers, who specialize in helping small business owners develop smart marketing plans and strategies for their businesses. They have earned their reputations, as implementers and executors, by showing small business owners, entrepreneurs, coaches and consultants how to integrate their marketing strategies, media, and methods, to get maximum results from their marketing dollars. They provide solutions to business challenges, affordable marketing strategies, direct response marketing, product development, list generation and management practices.
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