From: HighBridge Company Publisher: HighBridge Company Average Rating: Binding: Audio CD Format: Audiobook, Unabridged Label: HighBridge Company Number of Items: 4 Publication Date: December 27, 2007
Product Description: Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.
American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.
New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.
In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
New Marketing vs. Old Marketing ( Do not miss it!) Hi Seth,
i have been following your blog like a year and reading your posts almost everyday. I also bought your book " Meatball Sundae" it is a great book everyone who has "gatekeepers"(who does underestimate technology and power of online marketing tools and love their dark caves) in their company should buy, read and apply, give the same examples or similar ones to their executives and you will finally win the challenge(i did it and it is working).You may easily convert them into "new marketing" lovers. i have been thinking to write you since along time but could not find time because i am reading your intelegence whenever i have time( always excuses:)).You have changed the way i look at the new marketing. Anyway soon i will order all your books from Amazon they are making everythng crystal clear and easy. I highly reccomend everybody to read them. I hope you will continue to write them.
All the Best,
Same Song -- But It's a Good One Godin continually wows me with his ability to convey the same messages in new and different -- and entertaining -- ways. I found many noteworthy ideas and thoughts in this book -- specifically, don't try to go after the hard-to-reach customers; stick with the ones you have and serve the heck out of them.
I liked the variety of examples Godin gives -- both "do this" and "don't do this." The real-life case studies drive home his points.
Anyone in business today should be considering these topics and figuring out NOT how to make New Media work for them, but how to adjust their existing business to take advantage of what New Media is.
Over-rated, generic info, no substance I've read this book and listened to Godin speak, and I can tell you buying and reading this thing is a waste of time. His points are long-winded and not terribly important. If you're in traditional media and you're still trying to convince someone that "the internet" isn't a fad, this book is for you. However, if you live in work in the modern marketing age, you'll find nothing here of value.
I high-lighted almost the entire book If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of books and this is one of the best marketing books I have ever gad the pleasure to gobble up while on some airplane going from one speaking gig to another. To illustrate: I am pretty ruthless with my high-lighter in one hand, and pen in the other, and by the time I am through I can always tell which book really got me going, simply by the amount of high-lighting I have done (or not, in most cases). And my copy of Meatball Sundae was YELLOW, all the way through. Every single page a real keeper, with morsels such as "Coca Cola is no longer the most popular soft drink in the country. The most popular drink is "Other", none of the above. The mass of choices defeats the biggest hits." and "The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it"
Plus I love his writing: easy to read, to the point, structured paragraphs, clear. So, for once, forget the feeds, the tweets, the podcasts... read a book. This book.
Fun Way to Get the Point Across I enjoyed this book very much but more importantly it gives me a different way to look at my marketing - or lack of in some cases. The ideas are principles we have known or heard but did we follow them. By Seth's innovative way of thinking and relating an idea it is both simple and complex at the same time. Easy reading but lots of ideas to put into place. Pamela Waugh
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