Product Description: "In Megatrends 2010, Patricia Aburdene reveals with clarity seven new trends that compel business to recognize the financial power of integrity, measure the economic impact of trust, and learn the behaviors of high trust leaders. That's why I tell everyone to read Patricia's insightful book."
Stephen M.R. Covey, author of The Speed of Trust
"Patricia Aburdene, who honed her vision of the future cowriting the Megatrends books, now addresses the transformation of business. What she sees will excite and inspire you. The Age of Information is indeed drawing to a close and an exciting new era is taking its place. Megatrends 2010 is passionate and prescient. Dan Pink, author A Whole New Mind.
In the wake of corporate scandal, recession, record deficits, and terrorist attacks, more and more people are turning inward to determine where their true values lie. Likewise, more and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits. In this trade paperback edition of Megatrends 2010 (Hampton Roads, 1-57174-456-8, 2005, 20,000 sold), Patricia Aburdene, co-author of the bestselling Megatrends 2000 (Avon, ISBN 0380704374, 1996, 3 million sold all editions) investigates "corporate social responsibility" and identifies seven new megatrends that will redefine business in the coming years. Aburdene, who has been hailed by the Christian Science Monitor as "one of the foremost trend trackers in the United States," discovers that significant numbers of both new-economy and old-guard companies such as AOL, GM, and Xerox are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their vendors, and donating both time and money to social causes.
Does not containt enough valuable content I am not happy of this purchase.
The author is repeating the same things over and over again. Content does not include sufficiently of valuable information. The speaker has a very slow and calm tone of voice which makes it long and anoying to listen to.
Super Read!! I am very pleased with my order. The book was in excellent condition and was swiftly delivered.
Thanks!
Correction I had first written a review giving this book 5 stars, which I deleted. Let me correct it now down to 3 stars, still giving this book the hopeful benefit of the doubt.
After my first review I emailed the author who promptly answered. After the Wall Street debacle, I emailed her again, copy:
"Dear Ms. Aburdene: Please allow me to ask your opinion about the current financial crisis in relation to the main theme of your work "Megatrends 2010". Is Gordon Gekko still around and much alive under disguise? Apparently the tech bubble gave birth to a, probably worst, housing bubble, undoubtedly based on the same old greed, that awful hydra. This bubble is just another emanation of the same root. Greenspan does not seem to be very comfortable with it either. There seems to be many new Dennis Koslowskis and Tycos as well, all of a sudden. I will appreciate your comments..."
No answer this time. Could it be that the premise of "Megatrends 2010" is flawed? For what is happening today with the financial crisis is a typical example of greed run amok, and it is worst than before. What is the future of the so-called conscious capitalism? Food for thought.
nothing like the 2000 I'm going to start making my point saying that i bought this book because Megatrends 2000 just helped me so much understand the economics back then, and when this one came out i rushed in and bought it, and big disappointed. First there is one lady that helped write the first one as the only author, the cover is reddish pink, and for a "mega" is not a large book. She talks about spiritualism, moral, and ecology, which i agree and accepted them as future megatrends, but she could have written that in two or three chapters, but that's the whole book, and that's where the disappointment is. I asked myself if i was reading a economics trend book, or a spiritual book. She never talked about the euro boom, or the global warming as a social mechanism to push the entire humanity to a future of new technology advances and possible breakthroughs, there are too many topics to talk about as megatrends, but she focused in spiritualism a little too much(just the hole book.) She made the mistake of not seeing the big picture, and i bet she didn't spend a month writing this book. And that's what bothers me, because the first book was very useful, full of information in different sciences and very accurate. I guess is the editorial's fault for being so brain less and putting a solo person doing a team work job. She didn't even try to do some research... If there's a time machine invented i go back on time, i would read the book, write this opinion and i would remember to save the purchase ticket to return it(lol). Shame on you Patricia Aburdene.
A Must Read! Megatrends 2010 is one of the best books on the market today - especially if you are interested in new ways of approaching old problems. The case studies and best practices that Patricia reveals prove that values, integrity, spirituality in the workplace - all help build profits. It's an easy read - informative and full of facts! Thank you Patricia Aburdene for pulling together such a great body of work! Ann Ranson
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