Visual artists will find this book to be an invaluable reference. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market.
The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Any visual artist with the desire to enjoy commercial success from the print market will find this book useful, inspiring and informative.
This book is a complete waste of time. Unfortunately, for all the book provides, there are enough problems with it that I have to wonder if it missed out on some much-needed editing. The author's describtive ability is extremly limited. Overall the book was very poor. Try something else and save your time and money.
What they don't teach you in art school Here's the book I wish I was assigned in an art school class. A great primer for those interested in breaking into the lucrative fine art print market. Barney Davey generously shares his insights into the art print and publishing industry. As a seasoned art business insider, Davey backs up his many suggestions with facts, examples, websites and numbers of how the artists that are making a decent living achieved their success. Much more inspiring than the multitudes of "inspirational" books written for artists which often don't adequately address the question of how to make a living.
He begins by having you ask yourself the principle question of whether the print market is right for you at all. If it is, he helps you decide whether to go the self-publishing route, or whether to find a good publisher to work with, and gives the pros and cons of each approach.
Two things that I would love to see in a followup from Mr. Davey: one is a close look at how the web has changed/challenged the art business landscape in the past few years. Second is an indepth analysis of how the constantly improving printing technologies (giclee, and printing on new materials) impact artists and the art market.
Excellent information tarnished by poor proofreading Mr Davey's background, candid advise and real world observations make this a very worthwhile read for anyone interested in entering the print market. The only detraction was the non-ending annoyance of poor editing/proofreading. Far too many errors in this area for a book that espouses the importance of making a good first impression and attention to detail.
BARNEY'S BIBLE FOR SALES SUCCESS This book should be called BARNEY'S BIBLE FOR SALES SUCCESS. Any artist who does not own it, study it and keep it by his easel or on his drawing board is taking the long way `round on his career path and will pay dearly in wasted time, effort and frustration. Everyone who owns, or aspires to own, a business should read it - the success principles are universal whether you are painting pictures or painting houses. I spent 20+ years as a successful sales rep and artist and I'm learning something on every page I read. I'm retired now and sharing what I learned in a series of free podcasts at MY SALES TIPS FOR ARTISTS website. If only I'd had it then, I'd have retired years earlier.
Best Art Marketing Book Ever! I have read many art marketing books, and this one is DEFINITELY the best ever!! Davey informs with great wisdom and wit, and makes a book about marketing as much of a page-turner as some of the fiction novels I read! I am a painter, and my husband a sculptor, who tired of the gallery scene years ago...now we are readying ourselves to re-enter the art arena once again, and this time, armed with Davey's fabulous information contained in this book, we are well-informed as to the choices we have. I highly recommend this book....it is well worth the price...our copy is dog-eared, highlighted and we used the information to help write a winning business plan on marketing my husband's bronzes in a comprehensive way. Thank you .....this book is the BEST!!