Product Description: Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your Competition. This ground-breaking new marketing book by Certified Guerrilla Marketing Coach David L. Hancock and was inspired by Jay Conrad Levinson the author of the best-selling marketing series in history "Guerrilla Marketing". His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
If you are interested in generating profits for your loan origination business, this is the right place for you to be looking. Every chapter you will find invaluable information that can contribute mightily to the profitability of your business.
Inside you'll learn how to think and market like a guerrilla and crush your competitors and discover exactly why your business slows down in tough economic times and exactly what you can do about it.
If you take marketing and profitability seriously, you'll consult this book every week, and your new guerrilla insights will soon be apparent on your profit and loss statement.
Guerrilla Marketing For Mortgage Brokers: You get what you put into it. I came across this book in researching mortgage marketing strategies. Although I have implemented various practices from other books and magazines in my mortgage marketing strategy, this book offers a good amount of insight and value to any mortgage marketing strategy. The suggested marketing practices aren't worth anything unless you implement and monitor them. The author consults on mid-to-long term marketing strategies to generate consistent business, which can strengthen and widen your mortgage lead and referral foundation. This book is worth the purchase and should be utilized as a valued reference.
Only for Dumb Monkeys Being a Mortgage Broker, when I saw the title I thought it would be a good book for my industry - wrong! This is the second Guerilla series book I have purchased and I have been disappointed with both. The title mentioned more about the business of Mortgage Brokers than the text of the book. The author put a few Mortgage Buzz words in the text but it had no real meat for the Mortgage business or any business. If someone finds this book a good buy then they should not be in business for themselves since the content is just simple common sense. Also, the big turn off was when the author compared Marketing to 'Good Sex.' That statement alone shows he has no class! Instead of putting the book on my bookshelf, I put it where it belongs - the trash!
Horrid If you are looking for ideas on how to increase your mortgage sales, look somewhere other than this book! You can ask your fifth grader for the same info.
A complete ripoff!! WHAT A CON... Feel its my duty to write a negative review on this book. There is NO mortgage broker specific mention of any kind. It is a VERY VERY basic "general marketing" guide. I feel I wasted my time and money and has given me NO knowledge on marketing my mortgage business. DO NOT BUY THIS BOOK!! SEEK ELSEWHERE!!
Short on strategy, long on platitudes This book was a disappointment. It was full of platitudes and emotional and attitudinal characteristics recommended for mortgage brokers. But it had no real techniques, no strategy. It advocated a shotgun approach to marketing; do everything, signs, websites, telemarketing, advertising, etc. Save your money.
Anything Goes Trivia
Megaton Man
Trevor
