Product Description: A five-step process for generating big ideas in business, personal, and professional contexts is outlined in this high-energy guide to the creative process. Real-world anecdotes and inspirational messages complement the straightforward discussions of exploring, being free, pausing, embracing, and enjoying life. These five steps cover issues such as how to use observation to uncover fresh ideas, how potential ideas are stymied, and how incubation allows the subconscious to find solutions. Brainstorming tools, exercises, and action steps illustrate how to put creative tools into practice. The upbeat, conversational style of this guide encourages professionals in all disciplines to develop a competitive edge through creativity.
And now I am creative There's been a wealth of publications made available that suggest they'll teach you to be more creative. Aha! Zing! a 'Whack', Thunderbolt Thinking....they all have that sudden jolt feel designed to capture the creative moment.
I was disappointed in some ways by this book: I couldn't but help and think of De Bono and his TO LO PO SO GO....a five-step process that encapsulates much of what has been said recently about getting there - whether that be creative thinking or implementing corporate strategy. Understand the TOwards point, LOok around, POssibilities...etc. It's a solid framework but hardly something must of us don't understand intuitively anyway.
While that lack of freshness might be an issue, there's no doubt that the book does offer value if you're coming at this without much in the way of previous training in creativity: suggestions to 'abosrob lots of information', 'see things in new ways', etc are all pretty much the de rigeur recommendations of creativity authors. And, at something like one of those ideas per page, the book can feel a little 'light'.
Still, it's worth reading if you want a solid framework and something that you can dip into as a point of breaking thinking patterns that aren't working. But I was disappointed when I received the book and felt that I'd not received as much as I'd hoped for from this particular book.
Good to have on hand... Nothing earth shattering here, but a great inspirational guide to have on hand. When you work at an agency, sometimes you forgot to use some of these tools to guide your troops. Great for roadblocks and getting a brainstorm going, I especially love the format, you can literally open this book to any page, read that page, and it could inspire an idea.
Not enough help and too many catch phrases I bought this book looking for help bringing out my creativity but it mostly was distracting and impossible to sit down and read for the multitude of font changes, quotes, catch phrases thrown in among the actual useful information. I wasn't able to get through it because of all of the "tips" that make it into more of a daily quote type of book rather than something you can sit down and read. If you removed all of the saying and anecdotes the book would end up about 40 pages.
Great Creative Book GREAT CREATIVE BOOK
I have over 400 in my collection from over 30 years of reading and writing or co-writing similar books.
This is a definite read.
Looks of thought provoking ideas
Good quick-hitter material Good book for quick-hitter material. I recommend reading this along with Harrison's other book, IdeaSpotting.
Anything Goes Trivia
Megaton Man
Trevor
