World Famous Comics: Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
By: Morris Rosenthal Publisher: Foner Books Average Rating: Binding: Paperback Label: Foner Books Number of Items: 1 Number of Pages: 176 Publication Date: April 01, 2004
Product Description: The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.
Download Description: The basic business model of the book publishing industry remained largely changed between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60 per cent or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.
Print-on-Demand Book Publishing Fantastic book. Am in the process of producing a book and have found it very useful.
The future of publishing In these days of saving the environment, we must all do our bit. I have done mine by saving several trees' worth of stamps thanks to Morris Rosenthal's 'Print on Demand Book Publishing'.
Print on Demand (POD); only print a book if someone demands it. POD means no more posting hundreds of copies of your manuscript to hard-boiled agents, no more giving your long-suffering postie a sore back and laying waste to acres of forest only for the jaded publishers to drop it into their wastepaper bins because they did not see a bestseller after two pages. With POD you can bypass the industry, produce and publish your book, show it to the world and let the public decide for themselves. As Shakespeare nearly soliliquised, to buy or not to buy. Print on Demand. What an idea! How simple, how obvious, how come?
This is where Morris Rosenthal comes in. 'POD Book Publishing' tells you not only that it can be done, but that it can be done by you. And how to go about it.
In straightforward approachable English, Morris demonstrates that POD is the future of publishing. Soon people will marvel that publishers once spent a fortune producing thousands of books to clutter up their warehouses while rejecting most of their potential clients. This is a practical manual and Morris shows you how to turn your writing dreams into reality. Starting with nothing but your work and ambition, you can make it real.
Before I discovered Morris's book I was just another author wannaby, hoping that if I sacrificed enough trees to make stamps and manuscripts, a publisher might recognise my genius and make with the contract. Me and a million others. Maybe, I thought, if I rework the opening chapters a few more times It will persuade a drowning agent to clutch at it. Maybe I should compromise my work.
Today? I have published three books of my own with more in the pipeline, and am about to publish books for others (but only because I think they are good enough - I make the decisions now). Do I compromise my work? Why should I? Why should you?
If you want to metamorphose from being an author wannaby into a successful published writer with a bank manager who opens the door for you, check out this book.
And save those trees!
Perfect introduction to the world of self-publishing The author speaks from experience as he steps you through the choices you must make and the hurdles you must clear if you want to publish your own book. One point of emphasis is on the economics of self publishing, and he uses actual data from his own self-published books to make his case. At the same time, the discussion is presented in a down-to-earth, easy-to-digest manner. Because he had previously been published "professionally", that is, by a trade publisher, he is able to speak definitively about contract issues and royalty issues - and compare them to the self-published alternatives. A great introductory book on the subject.
Discover a variety of print on demand options. If you are thinking of self-publishing a book, this is a valuable resource in explaining the do-it-yourself or print-on-demand option.
The book was published in 2004 and provides a good foundation for those just entering of the field.
If you are looking at publishing as a business, then is especially valuable in that the author shows you the economics of pod publishing versus a traditional press.
You also get a case-study of the authors experience with one of his books over the course of the year.
Keep in mind that the marketplace is driven by technology and constantly changing, so the book is beginning to show a little bit of age.
A Widescreen View of the Entire Publishing Industry with Emphasis on POD Although Morris Rosenthal's book is entitled PRINT-ON-DEMAND BOOK PUBLISHING, this title does not completely describe the book's contents. The book includes much, much more than an illumination of POD publishing. In a chapter entitled "Trade Publishing," for example, Morris takes you through the ordeals you will face should you choose to publish with a traditional publisher. In chapters entitled "Publisher Basics" and "Author Basics," he writes about copyrights and the pros and cons of registering them. He describes the roles of agents and lawyers and tells you how to decide whether or not you need them. And, he discusses what you need to know about publishing contracts.
In chapters entitled "Print-On-Demand" and "Self-Publishing," Morris finally gives a cursory review of essentials related to his book's title. But he's not yet finished. Chapters on numerous methods of marketing books and advice on how to do market research offer valuable insights. Then a chapter on "Book Design" offers a number of tips that are useful for overall book design, but these tips do not cover the actual layout and formatting of pages and book covers on a computer. The author then concludes his book with chapters on "Internet Marketing" and "Website Design."
Although this book offers an amazingly broad survey of the entire publishing industry, some readers may find less content than expected on the actual nuts and bolts of getting their manuscripts into a form acceptable by POD presses. I believe that the only thing wrong with this book is that its title does not suggest its true content. With a title such as "A Survey of the Book-Publishing Industry" or "An Introduction to Book Publishing," the book would likely attract fewer buyers, but they would know more about what they were getting.
Even so, I am giving this book a five-star rating for its very useful content.
Edwin Scroggins is author of How to Self-Publish Your Book with BookSurge for Less $$$: A Step-by-Step Guide for Designing & Formatting Your Microsoft Word Book to PDF & POD Press Specifications (To be released on Amazon in mid-July)
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