Product Description: Legal Nurse Consultants have the health/medical knowledge to provide valuable insight into medical issues of legal cases; however, most nurses don't have a clue about how to market those services. This book offers answers to their marketing problems. They will learn how to: Target attorneys that need their services; classify prospects and assess their needs; develop outstanding brochures and cover letters; use networks and networking to their advantage; be a solution to attorneys' problems; and do all this on a minimal marketing budget.
Very useful collection of information. This book is very useful to the green Legal Nurse Consultant. Very useful and mostly relevant guidance and suggestions by the authors. My only negative comment would be it is in need of a revision to bring it up to speed with the current technology available and in use by the professional audience.
must have This book is a fun read, as well as a concise, comprehensive resource for the aspiring LNC. I was amused, educated, and inspired, to continue my pursuit in this area of nursing. After the discussion regarding the need for writing well to capture and satisfy a client, however, I was a little disappointed that, in editing, many "typos" were overlooked. Ah, but in this new computer assisted age, that is certainly possible. For potential buyers, though- do not let that stop you from using this book. Many thanks to the "Team Joos"!
Marketing for Legal Nurse Consults The book was shipped right away and in excellent condition. Thank you.
A MUST for all LNCs regardless of business experience Betty and John Joos have created THE BEST marketing book for Legal Nurse Consultants ever written! The book is an easy read packed with real-life answers to real-life marketing questions. It is a practical approach to what really works, coupled with humor. Unbeknownst to them, they have become my business partners.
Every LNC should have this book!! Marketing for the Legal Nurse Consultant is the most valuable book in my library! The Joos' walk LNCs through the world of marketing with ease. I've been lucky enough to have met these fine people in person and attended their marketing seminars. Here again, this is a "must do" for the independent legal nurse consultant. My cards and brochures went through major overhauls with their help and my business has prospered! Thank you both, John and Betty, for all you do! I'm looking forward to purchasing your next edition.