World Famous Comics: Cold Calling for Women: Opening Doors & Closing Sales
Cold Calling for Women: Opening Doors & Closing Sales
By: Wendy Weiss Publisher: DFD Publications Average Rating: Binding: Paperback Label: DFD Publications Number of Items: 1 Number of Pages: 176 Publication Date: 2000-04
Product Description: Cold Calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting. In the book - based on real-life, hands-on-cold-calling experience - you will discover how to:
-->Develop a can't miss marketing plan for cold calling (chapters 3,4,5)
-->Identify hot leads so you don't waste your precious time (chapter 4)
-->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14)
-->Eliminate telephone terror and call reluctance (chapter 8)
-->Create appointment-setting scripts that make your prospects want to see you (chapter 6)
-->Breeze past the screens and gatekeepers (chapter 10)
-->Easily handle the voice-mail barrier and reach your prospects (chapter 13)
-->Convert any and all objections into profitable sales (chapter 12)
-->Double the number of face-to-face appointments you set (chapter 6)
-->Have fun (yes, fun!) with cold calling (chapter 18)
Great for the basics, skip if you are skilled I do not think any of these techniques work just for women, so men, go grab it and read on.... I think for anyone just starting out in sales, whether on the phone or in the field, these techniques will give you the basics to get started. It is also a good idea to go back and read any good sales book as a refresher or a motivator. Wendy does focus on selling from step one (prospecting, how and where to find your client base) to closing the sale and everything in between. What do I say, how do I say it, what do I do if I fumble... She gives many great real life examples to which we can all relate. Highly recommended for those new in the sales field. But remember for those of us that have been around the block a few times, it's not new information, just a reminder that what we were trained to do years ago still applies.
A waste of time and money I found absolutely no value whatsoever in this book. It's another "take a deep breath and dial the phone" books that lacks any specific advice to work with. A complete disappointment.
She's Got the Process Down Cold! Cold Calling for Women is one of the most helpful books I've ever read. It starts well before the tactics of picking up the phone to include the important strategies of identifying your market, targeting the right prospects, and positioning your product or service for maximum appeal.
That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot!
The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!
Cold Calling and more Wendy Weiss has done a fabulos job of delivering what was once stale information and making it interesting. Cold calling is one of those daily "chores" for people in business. Ms. Weiss' has clearly detailed helpful "Tips", the best "Do's" and the "Don't" you want to truly avoid. I enjoyed her style and found it an easy read. Its one of those books I keep on my desk for ideas and reference.
Very helpful indeed. There are several glowing testimonials contained in this book; believe them all. The comparison of cold calling to a performance is as effective an analogy as you'll find. This, and the many techniques recommended therein, are reinforced throughout with exercises that construct a winning strategy for successful cold calling. Even seasoned veterans will find new approaches that work. Do not view the title as a deterrent; anyone who has to cold call (male or female) will find this book quite useful.
Anything Goes Trivia
Megaton Man
Trevor
