Product Description: In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!
Web Copy That Sells Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak.
When it comes to promoting business success, neither type of website will be very useful. The rather plain site will be virtually ignored. Most readers won't even bother to read your web copy.
On the other hand, the flashy site will scream out advertisement. It's like going into a store and having the salesman give us the hard sell. No one wants that.
Fortunately, Web Copy that Sells provides a third option. Step by step, this resource shows how to get readers to read your web copy and how to encourage them to purchase your product. This book really is a goldmine of ideas.
a good introduction to an intimidating topic This is a fine introduction on adapting print-copywriting methods to the internet. Veloso's treatment is concise in all areas and you might want more detail and examples - you can get those elsewhere.
After reading this book once I blazed through it a second time later. It's a very fast read, like a lot of current business books. The lessons here are simple and profound.
I like the old-school copywriters too, and if you do any email marketing you'll quickly outgrow the advice here because times change and what worked in 2004 to get emails opended may not work as well today. In general you'll find that if you poke around there are useful email marketing tips to be found all over the internet - finding what works for you is mostly a matter of practice, experimentation and respecting your subscribers.
I recommend this book highly to first-time copywriters. If you plan to put any serious money on the line in terms of buying advertising you cannot be to well read - there are many other worthwhile books on direct response copy - reading them is like money in the bank.
How to write SPAM After reading all the positive reviews for this book, I thought it was the perfect answer to helping me update my web copy skills -- turns out I should have been reading the negative reviews. This book teaches you how to sell like a truly slimy salesperson. Anyone who actually actively surfs the internet and is familiar with it will read her 'formulas' as just about as creepy as it gets, not to mention the kind of information one glazes over as blantant false advertising.
Two examples of unsettling information in this book are: 1. when she recommends that if you want to have a website that's as good as a competitors, to copy their 'sales sheet' for five hours until you practically become them. CREEPY. 2. When she suggests using hypnotism in your writing to get people to buy stuff they maybe don't actually need. It feels like Marketing 101 for the used car salesman from hell.
This book is for ruthless, dirty, greedy people who don't want to contribute their own voice to a shop/website but want to sell the useless to the naive using 'keywords' that mean nothing and gimmicks. This book was a waste of money and time, and I have little respect for anyone who feels otherwise.
Web copy that sells I was looking for advice on writing copy for postcard marketing and after reading "Web Copy that Sells" I was very surprised that Maria Veloso covered that in Chapter 6, the opt-in offer, but in a very limited way. I think Chapter 4, Crafting Your Copy connected best with me because that's the craft in which I would like best to succeed. The book is geared toward onling marketing I think since Ms. Veloso is so well versed in off-line marketing that many of the principles could be applied toward a hybrid on-line/off-line marketing effort but with additional learning resources needed. This book will definitely stay on my shelf as a resource guide.
Fabulous info! This book gets right to the point and gives really wonderful and complete information on how to write excellent web copy right off the bat. She really knows her stuff. There are a number of things here that I haven't found anywhere else, and even where the info was duplicated in another book, most likely they learned from her. I had good info before, she just ramped it up about three notches.
I highly recommend this book. I intend to use it to promote my book, Invited To The Light and all the articles that companion it on my website http://secretsfromthelight.com.
I consider this wonderful book a MUST have for anyone, like me, who is just getting into the business of internet marketing. It's VERY well put together and she gets right to the point. A LOT of direct information, not overwritten. Excellently edited.
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