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World Famous Comics: Build It Big: 101 Insider Secrets from Top Direct Selling Experts
Build It Big: 101 Insider Secrets from Top Direct Selling Experts
By: Direct Selling Womens Alliance (DSWA)
Publisher: Kaplan Business
Average Rating:4.50 out of 5.00 stars
Binding: Paperback
Label: Kaplan Business
Number of Items: 1
Number of Pages: 336
Publication Date: January 15, 2005
Release Date: January 15, 2005

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Build It Big: 101 Insider Secrets from Top Direct Selling Experts
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Editorial Comments

Product Description:
Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct sellers are women.

An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association. In less than ten years this number is expected to grow to an unbelievable 200 million! With more people looking for careers that offer independence, flexibility, and tremendous income potential, this book offers a one-stop source of nuts-and-bolts advice, insights, and practical sales skills.

Build It Big: 101 Insider Secrets from Top Direct Selling Experts addresses the three most popular models of direct selling:

* network marketing (e.g., Amway)

* party planning (e.g., Pampered Chef)

* person-to-person(e.g., Guardian Life Insurance)

The training that many of these companies offer is limited and typically covers only product features and benefits, basic sales techniques, recruitment, and order processing.

Through extensive research, the Direct Selling Women's Alliance (DSWA) has identified four crucial ""life skills"" that often are neglected or omitted from a company's training and support program:

* Financial and tax guidance.

* Coaching and leadership skills development.

* Business management and technology training.

* Daily success practices and implementation.

Build It Big unveils the methods and approaches in developing these skills that, DSWA believes, are the true linchpins of growth and long-term sales stability. The disciplined approach and real-life insights from some of the most successful and talented people in the direct selling business will have broad appeal to rookies and veterans alike, especially for people who are opting for direct selling for part-time work, extra income, and the autonomy it offers.


Customer Reviews
Average Rating:4.50 out of 5.00 stars

3 out of 5 starsNo real ideas, just encouragment.
I purchase this booking looking for ideas on how to run a successful party plan business but was disappointed.
I gave this product three stars because it was good encouragement. It did have some great stories in it and a few good ideas, but for me... it just wasn't my cup of tea.

Party On!
-GameLady Verlina
SimplyFun Senior Consultant



4 out of 5 starsA compilation of 101 articles written on subjects related to network marketing or direct sales. Nothing special here!

I thought this book was OK. The article contributors could certainly write well, so I can't be fair and still give it 3 stars. However, I was hoping to find a book between the covers of this "thing." I think if the authors, two sisters and another woman, had read the articles included in this book and used them as research for writing a book, then they could have written a wonderful book. Unfortunately, there was too much overlap on some issues and some holes on others. There certainly is no overall thesis to the book that is explained and proven by the writing.

The authors are veteran network marketers who have teamed up together to form a trade association they call "Direct Selling Women's Alliance" (DSWA dot org). The book is clearly a marketing piece they have thrown together in order to promote their organization. Apparently it has worked well because I suspect the membership in their organization has showered it with favorable book reviews on Amazon. I cannot think of any other possible explanation for its overall 5-star rating from 21 reviewers.

The network marketing industry is full of home-based entrepreneurs. The people who succeed at networking marketing can (1) sell product, (2) recruit salespeople to join THEIR sales organization, (3) lead the sales organization they build, and (4) manage THEIR sales organization. I had hoped this book would have explained this in some detail. Instead, all of this was touched upon, but not clearly. Also, there was too much inspirational fluff included.

There are four books that I think would serve the reader well if they are interested in becoming successful at direct sales:

>>Make Your Contacts Count (ISBN: 0814474020)
>>Leadership Made Easy (ISBN: 1932531599)
>>The Road Warrior's Guide to Sales Management (ISBN: 1592981992)
>>What to Do When You Become the Boss (ISBN: 1432714287)

When you work in direct sales the company you work for has outsourced its sales function. That is why you can earn what you earn. If you build a sales team to work for you, then you will be successful. It's just that simple. 4 stars!

PS. There is a Part II to this book entitled "More Build It Big" (ISBN: 9781419520037). It includes another batch of 101 articles. And it is written the same way as this book was.



5 out of 5 starsWonderful inspiration
I was at my first Pampered Chef conference a few years back. An out of state team member had it on hand on was discussing it with our director. Wasn't being nosy, but couldn't help to over hear some of the things they were discussing. The book sounded interesting, I glanced at it for a few, but not long enough to get anything out of it. What I did glance did not have much interest to me at all. I took a chance and ordered it when I got home. I LOVED it. I started reading it and marking with my pencil all things I found helpful. Got tired of writing and statered marking helpful sections/pages with those skinny post it note tags. I have a rainbow growing out of my book. Not everything in there was for me, but what was, and still is, is very helpful. You have the advice from tons of people in this field, not just one author. I don't even think you need to be in a jam or a new consultant, to purchase this book, people learn something new all the time, even the more seasoned consultants.



5 out of 5 starsGreat Info on Building Your Business
My sponsor recommended this book as a tool to use when building my business. This book is packed full of inspirational stories and insight from top leaders in the direct selling business. This is an awesome place to gather useful information to use to build your business big!



5 out of 5 starsWhat an excellent resource book for small business owners
After reading this book, I learned so many different things to build and spark my business. It is not only well written, but it gives practical processes for new small business owners. It is a must read!


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