World Famous Comics: Search Engine Visibility (VOICES)
Search Engine Visibility (VOICES)
By: Shari Thurow Publisher: New Riders Press Average Rating: Binding: Paperback Label: New Riders Press Number of Items: 1 Number of Pages: 320 Publication Date: January 09, 2003
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.
This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com
"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest
Clearly Dedicated To The Beginner This Book is clearly dedicated to the beginner to search engine optimization!! I read this book over the weekend and it was like a flash back of reading the original "search engine visibility" first edition. I'm not knocking this edition, simply stating this is not for the advance search engine optimizer.
I was shocked that the book didn't dedicate anytime on how to best optimize multi country sites and the 2.0 buzz of the many social media tactics to capture additional organic traffic. I would say if you're new to SEO great buy the book, if you have any experience pass in the fast lane.
Benjamin Burns
a must have book This is an excellent book, well written and very detailed, a must have for anyone starting a website and SEO
Overview AND detail In this recent 2nd edition, Thurow includes both overview material and the details of how to accomplish this critical goal for commercial sites. It's conceptual and it's useable -- a refreshing combination in this field. I found it immediately applicable, and also well-written.
Dated, but still useful Shari Thurow should consider updating this title. It's only three, going on four, years old, but much has changed in the world of search engines.
Even so, the book is very worthwhile for anyone new to the subject of search engine optimization. If your budget is limited, however, Peter Kent's book on search engine optimization might be the better advised purchase.
Jerry
General info is great The specifics are outdated in this book, but well worth the purchase price for the general principles that will probably remain timeless.
Anything Goes Trivia
Megaton Man
Tailipoe
Trevor
