By: Geoffrey A. Moore Publisher: HarperAudio Average Rating: Binding: Audio Cassette Format: Abridged, Audiobook Label: HarperAudio Number of Items: 4 Publication Date: July 01, 2000 Release Date: May 30, 2000
Product Description: The Fault Line - that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Every company lives on it; no manager can control it. Everyone must learn to deal with it.
Now, Geoffrey Moore, author of The Gorilla Game and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide business in the 21st century, showing them how to survive and thrive on the fault line.
Moore turns his attention to the most important question for business in the early 21st century: How can companies that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? The old management truths are dead. The dot.coms are overturning established relationships, reengineering markets, and attacking long-standing institutions. What should management do when it is under direct assault from companies no one had ever heard of even a few years ago? He prescribes a new agenda for management teams that include:
New strategies for achieving and sustaining competitive advantage
New metrics to keep management teams on course with these strategies
A specific blueprint for how the blue chip companies can meet the challenge of the dot.coms
Models of organizational change for each stage of market development
The crucial role of declaring a culture to enable swift response to global change
In Living on the Fault Line, Moore once again offers a brilliant set of navigational tools to help meet today's defining management challenge - managing for shareholder value in the Age of the Internet.
Well worth the read! Geoffrey Moore's latest book should be required reading for all executives in the age of the Internet. Rather than filling out a theoretically weak book with numerous examples, or building a detailed theory which cannot be applied, Moore has produced a brilliant work of practical business theory. Drawing on and extending his work in Crossing the Chasm, Inside the Tornado, and The Gorilla Game, Moore looks at various stages in the development of businesses, how to manage for shareholder value, how to create and sustain competitive advantage, and how companies with diverse cultures can effectively overcome the innovator's dilemma. Any executive feeling threatened by the Internet, or wishing to take full advantage of discontinuous innovations, should read this book.
Strategies for tactical leaders "Living on the Fault Line" is like a diorama of a new battlefield. Reading this book, like studying the scale model, should give the experienced leader new perspectives on which troops to deploy and where they should go. It is a tool to show the terrain, the high points and ambush risks that armies face. This market is not lacking in people who can act, and this book shows them where to focus their efforts in a usable, timely and concentrated way.