Product Description: "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."
This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
In lieu of Book I bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well.
A Little Flimsy Perhaps, but...a Quick Charge This book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, and it's on the cover of the book, "More than One Million copies sold." This probably relates to the fact that the target audience is, in fact, probably not all that literate, that it reduces an MBA in Marketing to a 75 minute read, that the print is large, and of course the whimsical and all too frequent references to the game of golf. The fact is that salesfolk periodically need to have their batteries recharged, and this book is a quick-charge. It gives the reader the feeling that he has learned something new, and that the business world is really much less complex than appearances would suggest. I read it as mandatory preparation for a Xinnix seminar, and if they thought this book had exceptional value, I'm worried about how simplistic their seminar might be.
I am a Raving Fan This is one of the most informative and fun-to-read books I've ever read. There is so much to be learned and to think about. Really gets your energy and mind going.
Nice concept...poor execution I'm excited by the concept of Raving Fans, but the author uses a storytelling approach with a fairy god mother (no kidding) to talk about a few simple principles.
Move Your Clients Up the Ladder of Loyalty As with any approach to business improvement, sometimes you just have to go back to the basics. There is still application in business for "the golden rule" and all of us can "give back" by mentoring someone who is trying to learn what we have gained through experience. Beyond that we are only limited by our ability to translate what we "hear" from our clients and use our imaginations to delight them. In the end, we must differentiate ourselves (positively) and stand above the crowd. We must also inspire our Team to do so as well, for that is how long-term results are achieved. This book, through the use of storytelling (and some fantasy), illustrates how we can turn those "shoppers" into clients for life who can't stop bragging about us and buying from us. Read this book, brainstorm with your Team, and set your company apart!
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