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World Famous Comics: 32 Ways to Be a Champion in Business
32 Ways to Be a Champion in Business
By: Earvin Magic Johnson
Publisher: Crown Business
Average Rating:5.00 out of 5.00 stars
Binding: Hardcover
Label: Crown Business
Number of Items: 1
Number of Pages: 320
Publication Date: November 18, 2008
Release Date: November 18, 2008

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32 Ways to Be a Champion in Business
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Editorial Comments

Product Description:
As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.


Customer Reviews
Average Rating:5.00 out of 5.00 stars

5 out of 5 starsMagic has become an "MVB" -- Most Valuable Businessperson
I always like Magic Johnson as a basketball player, but after reading this book I have greater respect for him as an All-Star businessman. He's worked harder on his business game than he did as a hoopster, and has helped thousands of people in the process. I'm recommending it to all of my business coaching clients.



5 out of 5 starsFrom Basketball Magic to Business Magic
Reviewed by: Leandus Poe
C.E.O./Author/Critic
Titles: Strawberries and Blackberry Cheesecake
Diminishing Love
Companies: Million Dollar Book Reviews
Million Dollar Boys Club

32 Ways to be a Champion in Business by Earvin "Magic" Johnson
5 Diamonds <><><><><>

I can't believe how excited I was to pick up a book written by Earvin "Magic" Johnson concerning information that would make me a better businessman. I have been hearing about his business success as an entrepreneur for years. Honestly I didn't even know that this book was even out until recently. My excitement dates back to the 80's when he lead the Los Angeles Lakers to many victories. That's when I use to watch basketball all the time. It was a better ingredient of athletes back then. Magic was a nickname given to him based off of what he did as a "play-maker" on the court. Well guess what ladies and gentlemen? He is still magical.

His book 32 Ways to Be a Champion in Business is no different from him being a superb play-maker. This book lists all the special ingredients to become a powerful force as an entrepreneur. I pose the question, what African American leader is giving back to his/her community? I asked that question because in my opinion giving knowledge is the ultimate gift. Earvin "Magic" Johnson gives back everything he has learned as a businessman with hopes of inspiring the future generation.

He teaches in his book not to just be concerned about making a sale. He is more consumed with showing you how to invest in your own creativity so you can establish a mission for your company. Does your company have a cause or goal? If making cash is the only reason then one might truly fail. It's not to say that we shouldn't have the goal of prosperity. It's saying that longevity and company vision will yield a greater return over time. He also urges us to get involved in our on communities. That's a resource that all African American authors, need to tap into. How many organizations are out there showing young kids how to put a book together and get it published?

The end result is that I am motivated to be a better entrepreneur and I appreciate Mr. Johnson giving us his personal knowledge to succeed.

This book is a Million Dollar Book Reviews recommended read!!



5 out of 5 stars32 ways to be a champion in business
Well writen, good advice on many every day things that always come up. One of those books that once you start hard to not finish. Excellent reading.



5 out of 5 starsA Business Book Worth Reading
This was an easy, well written read. Magic covered everything from A-B. He included his journey to becoming a very successful businessman. He is certainly a respected man on and off of the court. He is also very humble and gives acknowledgement to those who have influenced hm throughout this book. He s quite the role model to all.



5 out of 5 starsWhy One's Brand is One's Most Important Asset - Thanks Magic for the Reasons!
I caught Magic on the Tavis Smiley show one night and was sold on picking up a copy of his book. After reading the book, I learned what a "brand" means and how closely it's tied to my personal values and consequently how I do business.

I'm an entrepreneur (been 3-1/2 years since I left corporate america - yes!) who's been steadily growing my business and adding new client each year. Magic's book helped me understand why people buy from me and what makes me unique (brand). In the past, after a particularly positive sale (and also when managing accounts), I was in the habit of asking clients why they decided to do business with me. Their feedback defined "value" which I now understand, after reading Magic's book, defines my company's "brand".

Nowadays, I share my brand with prospects to help them identify a reason(s) to do business with me. I no longer have to be concerned about trying to be something I'm not. Thanks to Magic's stories and the lessons he's learned, I am more confident that what I bring to the table creates a competitive advantage for my company in the local marketplace here in southern New Hampshire.

And, let's not forget Magic's goal of "over-delivering"- as shared in his garbage truck story. It's amazing to think how his dad left an indelible impression on him (and now on me) with something as easy to understand as picking up trash on a winter day. Hugely inspiring. I get it and how that life lesson ties into my business each and everyday.

Thanks Magic for that and the remaining 31 lessons learned in the course of your many business ventures.

I now feel I too will become a champion in business.

Best,

Perry Spearman, Publisher
Town Planner Community Calendar


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