Product Description: Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, 12th Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling book emphasizes the research process by demonstrating how to design research studies, introducing the various observation modes in use today, and answering questions about research methods--such as how to conduct online surveys, and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH provides all the tools researchers and consumers need to apply social research.
Earle Babble's, you sleep! Guaranteed to cure the toughest cases of insomnia! Read a few pages in this book when counting sheep won't put you out. If this is the textbook for your class in Social Research, let me first offer my condolences to you, dear patient student; you are in for a long long semester! Earle will babble away for nearly 60 pages a chapter. The information is presented in a boring, wooden, and hopelessly lifeless way. The occasional bad joke only makes reading the chapters more painful. I can easily sit and read chapter after chapter in most text books, but I often found myself falling asleep after reading less than 20 pages in many of the chapters. Thankfully, I had a wonderful teacher, so she was able to explain much of what Earle couldn't to save his life. I'm glad this is behind me now, but I can't help but grumble when I think back to all the times I would wake up, face first in this book, hair matted and pages well salivated. ZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzzz
Easy Read! I bought this book for a research class. I found the chapters were fun and easy to read and understand the material. Plus up-to-date events used as samples in the book.
College Must Have This book is designed for Graduate research work but is extremely helpful for undergraduate work as well. The author has a sense of humor which helps in understanding complicated material. The examples are perfect! The book guides you through strategic planning of your paper, layout and final product. I'm certain it will lead to quality A+ writing & impressing the professors - just remember to always spell & grammer check! :)
required textbook, but not a great reference for the future This course is required for one of my classes at the School of Public Health at Tulane University. The professor seems to think that we should find the long passages with long stories amusing. Frankly, though, the stories only make for long reading. If you are new to the subject then the stories help drive the concept home. If, however, the material is overlapping with other subjects studied in the past, it will seem boring.
Good handbook for social research I recommend this book also for journalists. It has very good chapters how to analyze data.
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