Product Description: For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.
This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.
New features include:
Full-color treatment throughout
A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)
Two new chapters: The Typographic Grid and Typographic Design Process
An updated design education section that includes recent examples of projects assigned by leading design educators
New case studies that showcase design for Web sites and animated typography projects
Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics
Great Book The book is great and if you're into graphic design or even want to understand type.If you're a teacher there are many creative exercises you can get out of this book too that students should enjoy.
For Class Got the book for a class im taking. It has a decent history of type and is a good book for a graphic designer.
good deals I am so happy that i can buy my books and many many things from amazon with good price and amazon surprised me by sending them to me sooner than i expected it .nice job amazon keep going
A great type book I had to get this book for school and I have to say it is a great book. It is packed with content and examples. Examples are kept to a minimum instead of plastering every page with 90% examples and 10% text. The content is solid and all of the examples have their place. If you are interested in typography don't pass the book up, it is probably one of the best I have seen.
Studied under the author I am taking a course right now with Rob Carter. So at the risk of this sounding like a biased review, please know that I'm not the kind of person who allows personal feelings to stand in the way of my opinion on what's good and bad.
Professor Carter's ability to effectively communicate is carried over to this text remarkably. Any obscure questions that I've had regarding typography and design have been answered by him personally and he nearly always pulls this text out to illustrate exactly what he means.
Point is, I'm in my third year in a design program and even the "random, not covered by other professor" topics, are covered in this text.
This is a text that designers will be going back to long after they've obtained their degree and are working in the field. It's a fantastic investment.
Anything Goes Trivia
Megaton Man
Tailipoe
Trevor
