World Famous Comics: The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts
By: Jerry Acuff Publisher: Wiley Average Rating: Binding: Hardcover Number of Items: 1 Number of Pages: 256 Publication Date: April 02, 2004 Studio: Wiley
Product Description: A straightforward, step-by-step guide to building positive work relationships
Everyone knows that one of the most important aspects of business is the relationship between businesspeople and their clients and colleagues. Yet there are woefully few resources that help businesspeople build those positive relationships. The Relationship Edge in Business describes a three-step process that any businessperson can learn to apply. Author Jerry Acuff explains the principles, lays out the 20 questions that reveal what people care about, and suggests dozens of simple, unexpected, and practical ways to apply that information in building stronger relationships. This valuable resource can help anyone forge closer, and better, ties with customers and associates.
Jerry Acuff (Scottsdale, AZ) is the President of Delta Leadership Group, which works with market-leading companies to implement innovative ways to sell and market products in today's crowded marketplace.
A good review of relationship building techniques ^ Are you trying to find ways of building or extending your network? Are you interested in learning some techniques to improve your business relationships? Jerry Acuff gives the tool kit that you can carry with you.
This book talks about the different types of relationship levels that you can have with others ("The Relationship Pyramid"). This book highlights a number of techniques that includes questioning, caring, connecting, and setting up goals. The book not only helps you to develop relationships but also to maintain them.
If you have already read a few books about developing relationships or networking, this book will just be a review of the techniques that you previously learned in the other books.
The book gives a lot of real life situations & examples that makes it an interesting read.
Relationship selling works ^ Great "back-to-basics" book. No big revelations, but wonderful reinforcement that will help all salespeople who are selling in an environment where relationships really count.
A must-have for all true (and aspiring) sales professionals ^ This book is a MUST READ for true professionals! I am VP of Business Development at Myles Mortgage Services. I have over 5 years in the mortgage industry and 10 years in sales. I was always attentive to my clients' needs, but employing the simple (but crucial) methods offered in this book increased customer loyalty and my rate of referred clients exponentially. This book gives away the secret to personalized, effective means to reach out to my clients and show them I care in a memorable way!
Accentuate the Positive ^ Most business books hit you over the head with "must do" lists. In The Relationship Edge in Business, the book shows you how to establish and maintain positive relationships, how to be interested and open to many levels of relationships. Relationships enrich personal and professional lives and this book offers so many ideas with a friendly, "can do" tone. No matter who you are, these ideas can work.
My favorite chapter is Chapter 5, "It's a Small World After All." In this chapter, the author reminds us that connections can be made, even when the odds seem unfavorable. Positive connections lead to other positive connections.
Is anyone listening? it's about the long term relationship! ^ Jerry Acuff outlines methods not taught by many companies. Although said companies devote time and capital to train sales forces about their products or services, most do not spend any time teaching the skill of building long term relationships with clients. This is a must read for the enlightened, forward-looking executive.
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