Product Description: Find satisfaction and financial success with a new career in coaching
Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
Seven tools for making a great first impression
Fifteen strategies for landing ten paying clients
Seven secrets of highly successful coaches
Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Excellent Choice! This is a good place to start if you are new in the coaching and Sales & Marketing arena. Provides good points (based on authors personal experience) regarding do's & dont's.
If your background is Sales & Marketing, this book may seem a little too basic, but otherwise excellent for a starting point.
I recommend this book to read and follow!
Excellent How-To run a coaching business If you want to get into the details on how to set up and run a coaching business, whether personal or executive coaching, this book tells you how. It walks you through the set up to full running. Highly recommended.
It does not cover how to be a coach. This is the business side of the coaching business.
GOOD BOOK But before you consider coaching, YOU must ask yourself if your life and career are exactly as you want them to be before you go and work with other people. Remember: most people out there are only settling for second best instead of going to fulfill their true fantasies! ARE YOU ONE OF THEM???? I WAS!
A "Must Have" for coaches in their first years of practice A terrific combination of comprehensive business planning, sales and marketing frameworks; practical action steps and real data to back up the advice. The book guides you through all the key steps required to succeed in this challenging professional services business.
Everyone starting an executive or life coaching practice should grab this book and read -- and reread -- each one of the book's 356 pages.
Excellent tips on establishing & growing your coaching business Note that this is NOT a book about how to coach. This is a great resource for someone who is looking for a well structured set of tips on how to establish a new coaching practice. It is also a great reference for experienced coaches to dip into. The networking and marketing sections are particularly useful. Experienced coaches will likely find some new ideas, but may get more value by being reminded of techniques that already knew about but have just forgotten to implement...
The book follows a logical progression for a new coach.
- What type of coaching you should focus on and why (business vs personal coaching) - Which markets to target - Planning - financial & marketing - Networking - first impressions, relationships & referrals - Finding your first clients - Marketing tips & mistakes - Internet marketing - Traits & techniques of very successful coaches
There's also a section focusing on individuals from a professionally regulated field, such as psychology or counseling, who are considering transitioning to coaching.
I enjoyed the style of the book, which is quite "checklist" oriented. As someone who makes lists for everything, it very was easy for me to digest. More importantly is that it's a book that I continue to pick up and reference as it's so easy to dip into. Nicely laid out.
I also like the mini-interviews with successful coaches (usually just a page or so) providing tips & perspectives from growing their own businesses.
As a nuts and bolts description of how to operate & grow a coaching business, you can't go wrong with this book. Look elsewhere if you need a resource for developing coaching skills & techniques.
Anything Goes Trivia
Megaton Man
Tailipoe
Trevor
