World Famous Comics: Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
By: Michael Masterson Publisher: Wiley Average Rating: Binding: Hardcover Label: Wiley Number of Items: 1 Number of Pages: 400 Publication Date: January 02, 2008
Product Description: Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
michael knows how to sell, and he sells us all down the river without a paddle Michael Masterson is definitely inspirational, but when you walk away from what you bought from him, you are still left to your own devices to work your way through life; armed from him with only a bit of cheerleading to push you along and nothing really new and helpful. He's great at selling you hype and emptiness with great promises of wealth if you're smart enough to have everything go well for you as you struggle along. I've read a few of his books and I was even duped into buying one of his "success" packages. When I didn't succeed with his Success program, I called to cancel and get my money back. After I found they were still pulling money from my account I got the BBB involved and have no trust in anything he's trying to sell. My hat is off to that bastard and his company for getting a few hundred dollars from me without having to give me anything worth anything. Please don't trust anybody, especially a salesman from the beach in Florida.
Grow Your Business without Delay Great insights. The author is not afraid to tell it like it is, regardless of how simplistic some critical concepts sound. The book is a solid blend of what has proven to be simple but essential components of success (things that the naive might see as so obvious as to be misguidedly ignored - don't overlook these), and wonderful less-known ideas. These concepts combine as the power behind the launch of numerous successful businesses by the author and others. While it's geared toward small and mid-size businesses desiring to grow to the next stage and beyond, there are good pointers for big-business readers too.
Motivational manual on entrepreneurial excellence As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can't help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson's basic premise makes a lot of sense: don't wait until you've fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don't worry about being perfect - just get it on the market. Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. The problem is that Masterson - or anyone else, for that matter - can't give you talent or motivation. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.
Exaggerations, Over-Simplifications and Ego Exaggerations can make a point. Simplification can speed things up and to run a 100 million dollar company there is going to be.... The problem with the this current crop of marketing book authors is that they are so busy with self-promotion that they don't think the marketplace, you and I, the customers are worth treating with respect.
Mr. Masterson has maybe done what he claims but this book is only telling us the good part of his story. If you read some of the on-line forums that comment on his business, you get a much different picture. And the most favorable reviews here on Amazon are written by his cohorts.
There is very useful information in here but it was hard for me to get past his ego and the very ego driven delivery of it all.
I did like his break down of the 4 different levels from infancy to beyond 100 million dollars. But only a copywriter like Masterson puts a title on his book that says you could do it "in no-time-flat." Really, Mike?
Proceed with caution my fellow marketers and entrepreneurs, he has good information tucked in this book but keep a snorkel close while reading. It gets deep after the drop-off.
One of the Best Entrepreneurship Books I've Ever Read Frankly, I am baffled that anyone could write a negative review of this book. Have those people actually read it?
I am real-life entrepreneur with the real-life challenge of taking a business from nothing (when I started) to something great. Michael Masterson appealed to me for one very simple reason: he claims to have started in one fashion or another more than 20 companies, most of which went on to $1 million in annual sales, some above $100 million. How can you argue with that kind of success?
This book is spot on about the dynamic of growing a business. Masterson helped me realize how fundamentally important sales & marketing is to the first stage of a business. I realize now that most businesses "coast" in this area, whereas the ones that really stand out focus relentlessly on this.
He helped me understand that power of an Optimal Selling Strategy, and how your company is fundamentally limited until you discover it.
He crystallized for me the relative non-importance of things like brochures, nice office furniture, and nice artwork, and he helped me understand the proper context for customer service and product quality. Obviously, we all want to do a great job on our products and services and keep our customers happy, but Masterson helped me understand how to look at that in the context of a growing business.
By the way, I'm only on page 127. I have not yet completed Part 3, Part 4, or Part 5, because I don't believe that our business is there yet.
This is hands down one of the best business books I've read. Ever. It's that good. Avoid this book at your peril, since it basically defines step by step how to build a successful business.
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