Product Description: For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
• Effective networking • Defining a target readership • Creating pitches for talk shows • Getting media coverage • Utilizing the Internet and other outlets • Preparing for interviews and tours • Hiring an independent publicist
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!”( Ellen Levine, editorial director, Hearst Magazines)
To New Heights! Everyone who is an author needs to read a book like this one... maybe even two, three or more books like this one! Deval puts it all together in a concise, clear fashion. Use it in tandem with Chapter 7, 11 and 12 of my own book "The Expert's Edge"... it will push you and your book to new heights!
Every Book Author or Would-Be Author Needs To Wear Out This Book! It's hard for any author to find straight-forward information to publicity strategies which will help their book get attention and garner book sales. For the last five years as I speak at writers' conferences and other venues, I've been recommending PUBLICIZE YOUR BOOK! Why?
Unlike some of the authors of books in this niche subject area, Deval has been in the trenches of publicity as the director of publicity for several publishing houses and is currently the publisher of Hearst Books. The tone and the information in this book are different because of her inside information about the publisher world as it relates to publicity. My copy of her 2003 book is worn, tagged with posts and highlighted throughout the pages.
I recommend you get this updated version because the contact information, websites and even the update tools like for social networking are included. The world of book promotion and publicity is ever-changing and Deval has performed a great service to the writing community through her update of this excellent resource.
Whether you are a brand new author or a much published author, add this book to your arsenal of ideas and plans. If you have never been published and want to be published, you still need this book because you can learn things which will help you shape your own book marketing plans in your pitches to literary agents and publishers. Savvy authors stand out and here's a great resource to gain positive attention for your ideas.
Good for Trade Published Authors I find this book to be good for trade-published authors. By that, I mean authors who found a publisher willing to publish their book for them. This book doesn't explain how to promote POD or self-published authors.
All my books are POD. So there's no need to worry about "keeping them in print." They'll be in print forever. Another thing I didn't like about this book was the section on getting on Oprah. The chances of an unknown author getting on Oprah is very slim. I think such authors would do better getting on the Tonight Show or Late Night. I read in Dan Poynter's "Self-Publishing Manual" that an appearance on Oprah can sell 50,000 copies of your book. But an appearance on the Tonight Show can sell 3,000 copies. I'd be very happy with those numbers.
The information about marketing your book on the Internet is useful, but limited. For self-published and POD authors, I recommend "Plug Your Book" and "Aiming At Amazon."
Brandon Simpson
A must read for the new author With my first novel coming out, I've been reading this book almost on a daily basis. While some other reviewers have noted that it's not 100 percent comprehensive (for instance a calendar or spreadsheet that helps time a publicity campaign would be helpful), it's filled with so many great and easily actionable ideas.
Full of Information I found this to be an outstanding book. It's full of ideas, and examples of how people have implemented them.
Only four stars, because the world moves on and some of the information is dated ("Most people use 28.8 modems"). But the business world doesn't move nearly as fast, so all the information about promotions, dealing with people, etc., is still excellent.
Anything Goes Trivia
Last Kiss
Megaton Man
Trevor
