Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.
For marketing professionals to understand the latest trends in consumer behavior.
Interesting Textbook Hate to say it, but this textbook is not as boring as other textbooks you may find out there. The book incorporates companies around the world in order to provide the reader with great examples. The only issue I see is the author now has an excuse to constantly come up with new editions just by coming up with new examples.
Great Consumer Behavior Textbook this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!
Good price for reasonable product The product was in a reasonable condition and for the price it was a good option!
Good Read Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.
Very interesting textbook, one of the best I've seen! As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.
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