Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Fast reply!!! Fast delivery and fast email reply. I will definetly purchase my textbook from this seller again.
I lose my course because of mistake to order my book in amazon.com I didn't receive my book and I lose 2500 USD which I paid for my course because I haven't the text book to follow my class. until now nobody from seller contact me and the only thing which I receive from Amazon was apologize letter ! maybe they will return my money but who can compensate the money and time which I spent for a graduated course without book ?
Not good I purchased this book for a class, but it was made outside of the United States and is of very poor quality. In fact, some of the content was missing because whoever made this book added the same chapter in several times and omitted other chapters. Very unhappy with this purchase!
good textbook This book really helping for my class and poits out what I really missed and clearly information.
Good This book was in good condition when I received it. Except for a couple of highlights throughout the entire book, it was fairly new.
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