Product Description: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Delivery was wayyyy to late I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late. Service was terrible... I have shopped alot on Amazon for my text...this was the worst i have ever see!
Marketing Management Text I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.
Exciting and revolutionary book for students and managers alike Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].
this book sucks this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Tons of theoretical information Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Anything Goes Trivia
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