Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
Bought this for a recent semester Good textbook with a lot of interesting articles and illustrations.
I bought the 6th Ed because my teacher said it was basically the same as the 7th Ed. He was right... the book was almost identical to the 7th Ed book that others in my class were shelling out much more money for. The only difference b/w this and the 7th Ed that you'll notice is that some stuff is a page off.
Worst Marketing Book Ever Read This is by far the worst marketing book, i have ever read. The wording is quite complex and not easy to understand. lacks clarity, layout and good examples. The only reason i gave it a 2 not a 1 cause of nice colourful ads Solomon has choosen.
Anything Goes Trivia
Megaton Man
Trevor
