This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
i was pleased i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Informative Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Book Purchase Book came in great time and was in the condition they said it was in. 5 stars.
Bad Shipping Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider "new" quality.
Poor shipping quality.
Great BooK! This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
Anything Goes Trivia
Megaton Man
Trevor
