Product Description: Roberts� New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow�s entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense. New Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.
Boiling down mentorship into bite sized analytical pieces I think I consumed this book from a different perspective. As a repeat entrepreneur, I see what makes the technical workings of a functional business starter.
I liked specifically - being able to learn from another person's mistakes - confirming what needs to be addressed before even starting a business - once in a while taking inventory (I never define success so I am never successful) - focusing on the important (and not just the urgent)
I recommend this book to people in the midst of running a business (or those that can take downtime to re-read the book over the holidays). If you're travelling with the book you might want to check it because it does weigh a ton.
Excellent practical cases from real life! I require this text in my graduate New Venture course at Western Michigan University. The real life cases and fundamental concepts covered provide a great foundation for New Venture teaching. I also require my start-up consulting clients to read Chpt 1,2 & 3 along with the case study "R&R". Good way to find out if they have what it takes. I first used and enjoyed this book from the other side of the class during my MBA studies at the GSB - University of Chicago.
Anything Goes Trivia
Megaton Man
Trevor
