Product Description: Business Driven Information Systems (also known as BDIS) discusses business initiatives first and then how technology supports those initiatives. The premise for this unique approach is that business initiatives drive technology decisions in a corporation. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength for an organization.
Boon to Ritalin industry You can pretty much judge this one by its cover. It's very shiny and contains a grammatical error right in the title. Nearly half of the book is occupied by graphics and other visual aids. Personally, I felt like I was developing ADD reading this book. I was constantly being diverted away from the text by figures that more often than not added nothing of value. The book is fairly shallow and is oriented to young business majors with zero technical background. One positive aspect was that it provided plenty of real-world examples. For those from CS or MIS backgrounds, this is certainly not worth the ~$120; you probably already know half the book already. For business majors I can't judge, although I would consider it to be a light introduction. A must have for connoisseurs of shiny objects.
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