Product Description: Business: A Changing World by Ferrell/Hirt/Ferrell is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike competing books, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.
Easy to read The language is very smooth and easy to read. The illustrations make sense and are relevant.
Careful about what you buy. I bought this brand new and it would be a good book if it wasn't poorly manufactured. In the book it skips chapters 4 and half of chapter 5 and makes up for the lost chapters by repeating chapter 3 twice. Sure it's good for getting by in class but it'd be nice to know what chapter 4 and the first half of 5 is all about.
Business: A Changing World The book is very informative and a pretty easy read. The topics are as expected not as up to date as possible since the business world is constantly changing but it addresses issues in a modern way. Good intro to business textbook.
You Get What You Pay For! Faculty, students and anyone else shopping for a basic introduction to business textbook, be warned - this book is cheap and readily demonstrates why if you critically assess what it offers (or does not). McGraw Hill Irwin should be ashamed for ever allowing it to be published in its available form. One does not have to look far to find factual errors of every kind. Some are no-brainers such as the page 149 reference to defense contractor "Lockheed Martin" with the name reversed to "Martin Lockheed" (were the writers disgruntled former shareholders of Martin Marietta?). But perhaps even more egregious are technical inaccuracies such as a notation but two pages earlier that an S Corporation restricts shareholders to 35, rather than the correct membership number of 75. Such errors in a textbook designed for beginning students of the business discipline are unpardonable.
The publisher must take responsiblity not only for the disastrous outcome of the basic text but also the weak supplements including a poorly retreaded video series that includes several out-of-date experiences that do little if anything to engage students in the exciting world of contemporary business.
All in all, a fairly poor effort on the part of authors O.C. Ferrell and Geoffrey Hirt. The book is one of the least expensive of its type on the market and certainly argues that instructor and student get what is paid for, at least in this case. For the serious business student, consider the Boone and Kurtz authored "Contemporary Business." The Thompson Publishing firm will produce customized softcover verions of the latter for just a bit more in price and the results will far exceed anything offered in the disappointing "Business: A Changing World."
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