When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:
Identify and reach your target market
Use the media to your advantage
Attract influential special interest groups
Design eye-catching materials that help you stand out and get noticed
Get real results right now when you discover all that Instant Success has to offer!
Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
Learn the Basics of Promoting Your Business Now Everytime I open the newspaper or magazine since reading this book, I notice all the mistakes business owners make when they write their ads. It really is easy once you apply the strategies that Brad Sugars covers in detail. No more "shooting off the hip" or "flying by the seat of your pants". I found this book to be very useful in that the tactics explained here can be used by any motivated business owner, some with little or no cost. I no longer have to "promote and pray" because I know what to do to make my promotions work.
Not for strategic promotional planning, yet worth reading I guess it's my fault for rushing into buying the book without going through the table of contents and other details like I usually do. I recently purchased Sugars' Instant Cash flow book and it made a lot of sense so I rushed online and looked at his other titles and decided to go for Instant Promotions.
After going through it a few times, I found some useful tips and general helpful remarks scattered throughout the book. What the book is not about is how to strategically build well structured promotional plans and how to evaluate their ROI (Return On Investment). The last chapter titled, PART 7 - Creating Powerful Offers, talks about promotion building briefly.
Overall, the reader will benefit good tips related to creating promotional tools such as press releases, brochures, direct mail, etc. A good addition to the business library, but not the only book you should read about promotions. I find books like "SALES PROMOTION ESSENTIALS The 10 Basic Sales Promotion Techniques...and How to Use Them" and "HOW TO SELL MORE STUFF! Promotional Marketing That Really Works" are strategically more useful.
Instant Promotions I highly recommend Instant Promotions to anyone who's serious about creating a successful advertising campaign.
All I needed to know about promoting a business... It was easy to understand & simple to implement promotional strategies... Steps to guide all the way... Didn't had to be a creative guru to develop effective promotional material...Thanks to Brad!!!
Instant Promotions A fantastic, no-nonsense tool for making promotional material work for you.
In Instant Promotions, Sugars outlines how to find target markets, locate appropriate media representatives, write world-class press releases, and attract customers through innovative, tailored promotional campaigns. Using a narrative story detailing his business coaching relationship with an auto mechanic named Charlie, Sugars unlocks the secrets to promotions and public relations in a clear, easy-to-understand manner.
Easy to read, with great examples on how to implement campaigns.
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