From the international go-to guys in small business know-how:
Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.
Nothing happens until something is sold This is an excellent training in the art of accomplishing the main objective. The author leads you away from advertising for the sake of advertising, for the sake of being witty or entertaining or for the sake of winning awards. You are taught to create ads that accomplish your real purpose, which is usually to sell your product or service. All of that seems like a no-brainer until you look at a lot of advertising. Small advertisers are often boring and large advertisers are so busy being cute that they miss the point. I watched the Aflac duck for a couple years and never knew what he wanted me to do. Finally when I read another book on advertising I found out they were after name recognition. They were tired of being such a large company that nobody had heard of. Not sure how that puts money back in the company piggy bank but I guess the ad did what they wanted it to do. Instant Advertising (Instant Success)
Instant Advertising What a great book! If you're looking for a book full of practical examples and great tips on how to create an ad that will actually make people buy your products (the whole point of advertising isn't it?!), then do yourself a favor and order this one! This book by itself has given me more useful and easy to apply tips then half a dozen other advertising books I've read put together AND this one was easier to read. M. B. Minnesota, USA.
Fantastic Read! This book is truely packed with valuable information! A "Must Read" for all you "multi hat" type small business owners!
Careful--He has people in his coaching firm write the reviews I saw this book on business coaching advertised in Entrepreneur magazine next to a large advertisement for Action Coaching--a franchise. Is it not strange that the names of each reviewer can be "googled" and most, if not all, are members of "Action Coaching." Evidently no one outside of his "firm" found the book worth reviewing. This smacks of unethical behavior--your subordinates and friends writing superlative remarks about your work.
His books may be worthwhile...but I won't pad his pockets.
Quit Running Ads that Don't Work! There's a big difference between an ad that sells your products and services and one that simply drains your bank account. This book shows you how to effectively use your hard-earned dollars to generate the maximum impact for your business. Brad Sugars discusses 149 different strategies to help you pinpoint your ad budget for greatest results. I particulary like the marketing campaign analysis which helps me objectively decide which ads to run and how much to spend. The book covers direct mail, print, radio, TV, and internet mediums and helps me to determine which is best suited to my business. I enthusiastically recommend it to any owner or decision-maker who spends money to advertise their business!
Anything Goes Trivia
Megaton Man
Trevor
