America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budget
Whether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task. Now the industry leaders who organized major events for the 1996 Olympics and for several Fortune 500 corporations make it easy for you. In seven simple steps, they share the proven secrets behind any successful function--and show you how to:
More than just the facts. Having consumed several books on the topic, this is an easy to read and useful book with good facts, lists, and questions to ask. It is not as detailed or as comprehensive as others available. Appendix A's sample forms, timelines and documents for planning and evaluating the event and Appendix B's lists of Terms and Phrases are very useful. I think it is good for someone who may wish to plan their own event, but not detailed enough for an individual who wants to become a professional in the industry. Event examples they use are from their professional experience and would not be applicable for one planning a private event. The pictures are in black and white and the detail is not clear. A few excellent color pictures would make a real difference.
The best event planning book This is the best event planning book. It covers all aspects of event planning for gala charity balls etc. and special functions. I flicked through other event planning books and they were mostly about small events such as meetings and parties. This book is comprehensive in covering all aspects of big events.
A useful practical book for event organizing This is illustrate the steps to organize a event, in a practical way. In this book, you cannot find the theory but the way.
Pros: easy to read (even for beginners), step by step, straight forward, sufficient explaination, simple cases provided for learning
Cons: Seldom theory, not in-depth, bad paper quality