Product Description: Learn how to make more money, work less, and have borrowers working on your terms. This book has a variety of different strategies to help you, whether you are new to the Mortgage Business or you are an experienced Mortgage Broker. This book touches on many secrets that will have you referring back to it again and again.
If I Wanted Sales Pitches.... Well, one thing is certain... it wasnt very difficult for Mr. Kennedy to find subjects for his book as they all have some type of program they are selling. Nice PR work but as for getting some true value, not much there. To be truthful, I did not finish the book, there was just not enough substance to keep me interested. I know most of the people featured in the book and they are great people with some phenomenal programs - Here's an idea... buy this book to help you decide which guru/mentor you want to be trained by. That's a good reason to buy the book. But don't buy it thinking you're going to gain a lot of valuable insight into "how" to become successful in the mortgage business. But hey - if you're not successful already, you should be looking for a mentor anyway!!
Great insight and ideas that are practical I think Dan Kennedy says it best in the beginning. There are a number of ideas you can use in this book. I picked up a couple of ideas that I will be implementing myself. These ideas allowed me to spend some time doing creative thinking which kick started a couple of changes. Good read as long as you go into it realizing it's to help generate ideas.
A must have for mortgage brokers Mark Evans and Nate Kennedy do an awesome job of showing mortgage brokers how to be succesfull in this changing markets. the systems and ideas are brilliant and anyone can use them. I highly recomended to all mortgage brokers and will even send a copy to my best friend who is one.
A book FULL of knowledge Being a licensed loan officer as well as a licensed Real Estate agent, I thought the book was fantastic. This book is filled with tons of knowledge. Who wouldn't want to know the secrets of some of the most successful mortgage brokers? If you are in the mortgage industry you have to get this book. I definitely recommend this book to anyone who is looking to increase their business, it's helped me and it will definitely help you!
A Think Full Disclosure Should be Made I have not read the book and can not comment on the quality of it. I do believe that it should have been disclosed that the first two reviewers have a relationship to the author or people featured in the book. If they had disclosed this then I would have no problem with their review. The first reviewer is or was an employee of one of the "superstars" featured in the book and in fact bought that persons business. The second reviewer is actually featured as one of the "superstars" in the book. Both of them have programs they market to other loan originators.
This is not intended to apply any negative connotation to the book or the reviewers I just felt someone should make the disclosure so that potential buyers can make up their own mind.