| 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) | 
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By: Brian Halligan, Dharmesh Shah Publisher: Wiley October 19, 2009
I have just finished ready this book and am very pleased with all the information it has to offer and the order they give it to you. I originally thought I'd be able to take care of all our inbound marketing then soon realized I need help. This book tells you everything you need to know and I can't recommend it enough if you are just getting into inbound marketing. I have used facebook for a few years... more
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| 2. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition | 
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By: David Meerman Scott Publisher: Wiley January 12, 2010
There are some legitimate leaders in our brave new world of marketing and PR, and I'm able to say with confidence that David Meerman Scott is one of the few. Over the course of a successful career in corporate marketing and public relations, David saw that the traditional practices that had long been used in these two disciplines were being discarded for a new set of rules, and he saw this long before... more
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| 3. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | 
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By: David Meerman Scott Publisher: Wiley November 03, 2008
There are some legitimate leaders in our brave new world of marketing and PR, and I'm able to say with confidence that David Meerman Scott is one of the few. Over the course of a successful career in corporate marketing and public relations, David saw that the traditional practices that had long been used in these two disciplines were being discarded for a new set of rules, and he saw this long before... more
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| 4. Get Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media) | 
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By: Steve Garfield Publisher: Wiley January 12, 2010
Get Seen: Online Video Secrets to Building Your Business adds to the 'New Rules of Social Media' series and examine success stories of companies using online video. It provides a series of plans and tools businesses can use to successfully market to their customers on the social web, teaching readers how to record, edit and export videos as well as where to post them. Any business interested in video... more
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| 5. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories | 
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By: David Meerman Scott Publisher: Wiley March 03, 2009
A lot of it was similar to "PR & Marketing on the Web," but I am a Marketing Director of a power quality company, so this information directly applies to my position. I appreciate all of the ideas & momentum that it has helped give my department. ... more
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| 6. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs | 
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By: Craig Stull, Phil Myers, David Meerman Scott Publisher: Wiley June 30, 2008
The iPod has been a monster hit since the day Apple introduced it to the marketplace in 2001. By 2004, the iPod owned 70% of the market for digital music players. Previous personal music players were difficult to program and use. Apple CEO Steve Jobs and his development team identified that problem, and they set out to solve it by using careful research and focusing on buyers' wants and needs. Now... more
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| 7. Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers | 
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By: David Meerman Scott Publisher: Information Today, Inc. October 28, 2005
The development of free, valuable content is a great strategy for creating a website or blog. "Cashing In With Content" provides a thorough overview of how to accomplish this. Twenty examples of various organizations who have successfully used this strategy to improve their businesses are provided with a corresponding collection of best practices and lessons learned. I highly recommend this book to... more
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| 8. Deciphering the New Marketing Rules.(Social Media): An article from: ABA Bank Marketing | |
By: David Meerman Scott Publisher: Bank Marketing Assn. February 19, 2010
More Comics By: David Meerman Scott
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| 9. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box) [AUDIOBOOK] [UNABRIDGED] (Audio CD) | |
By: David Meerman Scott (Author) Walter Dixon (Reader) 2008
More Comics By: David Meerman Scott (Author) Walter Dixon (Reader)
| ![The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box) [AUDIOBOOK] [UNABRIDGED] (Audio CD) The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box) [AUDIOBOOK] [UNABRIDGED] (Audio CD)](http://ecx.images-amazon.com/images/I/41GgmNzcEfL._SL160_.jpg) Details »
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| 10. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly [NEW RULES OF MARKETING &-REV/E] | |
By: David Meerman(Author) Scott Publisher: John Wiley & Sons October 31, 2008
More Comics By: David Meerman(Author) Scott
| ![The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly [NEW RULES OF MARKETING &-REV/E] The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly [NEW RULES OF MARKETING &-REV/E]](http://g-images.amazon.com/images/G/01/books/icons/books-no-image.gif) Details »
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