Drilling Down - Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
Extended Log File Format - W3C's description of the Extended Log File Format. Most flexible of the log formats
Log Analysis - Info aimed at detecting intrusions, but also good general "analysis" tips.
LOGML - Log Markup Language - Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.
The Mirror Conspiracy or HTTP Logs - An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
Why Webstats are Meaningless - Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
XML.com: What Is Web Analytics - Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.
Vital Web Stats — And More - Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
Web Site Checkup - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
Web Analytics Move Across the Enterprise - The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
Drilling Down the Customer - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.
Anything Goes Trivia
Last Kiss
Megaton Man
Trevor
